Award-winning

loyalty program design

for global brands

New York | London | Sydney | Melbourne

Trending Insights & News

Do Loyalty Programs Work? Just ask McDonalds

MyMcDonald's Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement. This innovative approach has not only boosted McDonald's market position but also set new benchmarks for...

Do Loyalty Programs Work? Just ask Myer

Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty program of Australian department store giant Myer, stands out as a prime example of how loyalty program...

How Loyalty Programs Can Grow Incremental Revenue

The global loyalty program market is valued at $180 billion in 2022 (estimate). The market is forecasted to grow at a CAGR of 5–6 percent to $179–191 billion between 2022 and 2026 (forecast)1. Loyalty programs have evolved from simple rewards-based marketing tactics...

How we create real value

Design

In-depth discovery of data, customers and frameworks.

Comprehensive strategy to engage, retain and delight.

Implement

Evaluation and selection of best suited technology.

Successful program implementation and launch.

Operate

Expert program and partner management.

Data-driven optimisation and evolution.

See all Services

World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

FEATURED CLIENTS

Success stories

We create loyalty programs with impact. Learn about the problems we have solved and the success we have shared with some of the world’s best brands through loyalty consulting and operations.

Design of card-linked offers program for CommBank’s 6.4m users

Financial Services

Award winning loyalty app design and future strategy for Australian Venue Co’s 190+ venues

Food & Beverage

Strategic program audit of Frasers Property’s loyalty program to drive engagement, retention, advocacy and revenue

Real Estate

Full redesign of HOYTS Rewards program and customer lifecycle strategy

Entertainment

Tripled member base of My Dan’s with new segmentation and lifecycle strategy

Food & Beverage

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

BUY NOW