Australian Venue Co
Bespoke loyalty app design and future strategy for Australian Venue Co’s 190+ venues

Australian Venue Co (AVC) owns and operates some of Australia’s most iconic pubs, bars and event spaces. They are a leading hospitality group that has seen significant growth from 2014 where they started with five venues. They now operate over 190 venues across the nation.


Prior to Loyalty & Reward Co’s engagement, Australian Venue Co launched a loyalty app which struggled to gain traction due to user experience issues and poor branding/promotion. AVC could see the potential of the app but recognised they needed support to realise their vision.



Loyalty & Reward Co conducted a comprehensive redesign process which involved ideation workshops, development of a detailed design, creation of business and technical requirements, full creative design of the app pages and process flows, construction of a member lifecycle management strategy and formation of a commercial model.

Loyalty & Reward Co also ran an RFP to select a platform vendor, then led the project management of the app build which included integrations with five different third-party platforms and payment systems.



The Pass was successfully launched in August 2022 with a smooth transition from the old app and a healthy boost in member numbers. It is viewed as one of the best new loyalty apps in Australia.


Let's talk

Need to level up your loyalty program? Want to tap into our expertise? Let's talk!