Qantas Frequent Flyer Connects Consumer And Business Rewards Accounts
8 March 2019
Philip Shelper

Qantas Loyalty has  launched a new convenience feature for a sub-set of their frequent flyer program members; the ability to connect a consumer account and a Business Rewards account.

Members can now log in to their Frequent Flyer account and navigate between their Frequent Flyer and Business Rewards accounts on desktop and mobile. The feature hasn’t yet been extended to the Qantas App.

Members can also see a snapshot of their Business Rewards account when they’re logged in to their Frequent Flyer account, making it easier to keep track of their business’s Qantas Points and Membership Level.

The ability to connect their account is all thanks to iFly Loyalty, the new loyalty platform implemented by Qantas and IBS, which recently replaced the program’s legacy platform, Profile.

Profile was implemented in 1987 when Qantas Frequent Flyer was launched, and was well past its prime. In 2010, the platform underwent development to be able to accept a membership number of 10 digits, required when the program approached 10,000,000 members. Clearly, back in 1987, no one saw the program ever reaching those membership levels.

Qantas attempted to replace profile with an Oracle platform in a project which commenced in 2010, but the attempt was eventually shelved. Instead they replaced Profile module by module with IBS’s iFly Loyalty, a robust and highly flexibly platform which will allow Qantas Loyalty to innovate like never before.

Philip Shelper is a loyalty management consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Phil is the author of Blockchain Loyalty: Disrupting loyalty and reinventing marketing using cryptocurrencies. Buy the book. is a global resource centre for everything blockchain loyalty.

Let’s connect!


Twitter: @phil_shelper

<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

Read our latest expert insights

Let's talk

Need to level up your loyalty program? Want to tap into our expertise? Let's talk!