Velocity & flybuys jump into bed together
19 October 2016
Philip Shelper


Months after Qantas Loyalty and Woolworths announced Woolworths Rewards members can earn Qantas Points again, flybuys and Velocity have jumped into bed.

When customers shop at Coles, Coles Online, Liquorland or First Choice Liquor and use their flybuys card they will continue to collect flybuys points as usual. They can then transfer their flybuys points to Velocity Points.

Members can transfer flybuys points in multiples of 2,000 for 870 Velocity Points. Transfer is capped at 138,000 flybuys points per calendar year per household (equivalent to 60,030 Velocity Points).

For a limited time when members transfer flybuys points they’ll receive 15% extra Velocity points.

If several members of a household are using the same flybuys account, they can unfortunately only link to one Velocity account, however they can change the link at any time to another frequent flyer within the flybuys’ household.

flybuys members also earn Velocity status credits. Members earn 1 Status Credit for every $100 spent, up to 10 per month.

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

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<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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