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IKEA FAMILY loyalty program: Did they just remove the free coffee perk?
9 June 2020
Philip Shelper
Loyalty Program Reviews

Just when you thought life couldn’t get any worse . . .

Today I received a very cryptic email from IKEA FAMILY stating:

“We wanted to let you know that on 1 September 2016, we’re changing some of the benefits of the IKEA FAMILY membership program.”

There’s no information at all regarding what the changes are. Nothing. Intrigued by this mystery I waded through my old IKEA FAMILY collateral, and the only change I can see is . . . no more free coffee at the cafeteria.

I tried contacting IKEA for comment, but no response. All other aspects of the program appear to be intact. The product discounts, insurance & returns benefits, charity donation, and the chance to win a $250 gift card each week are all still there.

The IKEA email appears to be more about ticking off a legal requirement than being open and transparent with IKEA FAMILY members. For a free program which already delivers incredibly little value, the removal of free coffee is a bitter taste indeed.

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Philip Shelper is the CEO & Founder of Loyalty & Reward Co, the world’s only global pure-play loyalty consultancy. Under Phil's leadership, Loyalty & Reward Co has expanded globally, with offices in London, New York, Tokyo, Sydney and Melbourne. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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