Philip Shelper is the CEO & Founder of Loyalty & Reward Co, the world’s only global pure-play loyalty consultancy. Under Phil's leadership, Loyalty & Reward Co has expanded globally, with offices in London, New York, Tokyo, Sydney and Melbourne. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.