It doesn’t matter if you are a weekend warrior or a serious athlete, DICK’S Sporting Goods loyalty program, ScoreCard, delivers huge savings on athletic equipment and sportswear purchases. As a member, you can earn points tied to purchases and activities, receive exclusive offers, free shipping, early access to sales, and receive annual rewards.

In this comprehensive guide, we’ll break down the membership tiers, point earning rules, reward redemption options, premium benefits, and features of ScoreCard so you can maximize value from your sporting goods purchases.

Program overview

Our analysis of retail loyalty programs reveals ScoreCard as a standout rewards system. The program boasts 20 million members, with 20% achieving ScoreCard Gold status¹.

ScoreCard rewards members through a point-based structure tied to purchases and activities. Members collect 300 points to receive a $10 reward². The MOVE fitness tracker function in DICK’S mobile app adds an innovative dimension to point earning³.

Understanding the membership tiers

ScoreCard offers three membership levels:

• ScoreCard: Earn a $10 reward for every 300 points
• ScoreCard Gold: Enjoy benefits like Triple Points Day, priority access to sales, and personalized perks
• ScoreRewards: As a ScoreRewards credit card holder, enjoy the ScoreCard Gold benefits, plus double points on purchases at DICK’S Sporting Goods and special financing options

Since its 2019 introduction, ScoreCard Gold has demonstrated strong success in building customer loyalty¹. The standout feature for ScoreCard Gold members is the Triple Points Day, where members earn triple the usual rewards. This equates to a $10 reward for every $100 spent on qualified purchases⁶. This day not only amplifies earning potential for members but encourages them to plan significant purchases around this day.

ScoreCard Gold offers personalized perks tailored to members’ shopping habits¹. These can include exclusive early access to sales, invitations to special events, and priority customer service. These benefits create a sense of exclusivity, enhancing the emotional connection between the brand and its customers.

How to sign up for ScoreCard

ScoreCard offers multiple free registration options³. Each method presents unique advantages for different member preferences.

In-store registration

DICK’S Sporting Goods store visits provide immediate program access. Store staff create accounts on the spot, enabling first-purchase point earnings. Members receive their ScoreCard number for tracking rewards and accessing benefits.

Online registration

DicksSportingGoods.com presents two registration paths:

1. Select “My Account” and complete New Customer registration
2. Create account during first purchase checkout⁷

Account details remain adjustable through the My Account portal⁷.

Mobile app setup

The DICK’S mobile app delivers the richest registration features:

1. Download from iTunes or Google Play⁸
2. Complete in-app registration steps
3. Link preferred fitness tracking apps

Mobile app members unlock exclusive rewards:

• 100 ScoreCard bonus points for first fitness tracker connection⁸
• MOVE fitness tracker point earnings³
• Milestone rewards for steps and mileage⁸
• Digital receipt storage
• Streamlined account management

We found Fitbit and MapMyRun connections through MOVE significantly increase point accumulation8. Members earn additional ScoreCard points by reaching specific fitness goals⁸.

Two essential setup tips:

1. Enable phone notifications for proper activity tracking⁹
2. Save ScoreCard number for credit card applications and rewards¹⁰

The mobile app transforms basic membership into a powerful rewards tool. Members who maximize these digital features report the highest satisfaction with their ScoreCard experience.

Understanding ScoreCard points

ScoreCard’s point system combines traditional retail rewards with innovative fitness-based earning opportunities. The program structure rewards both shopping frequency and physical activity.

Point earning structure

The point earning structure follows a clear formula. As previously mentioned, ScoreCard and ScoreCard Gold members earn 1 point per $1 spent at any DICK’S family brand store¹¹. Members need 300 points to receive a $10 reward certificate⁵.

ScoreRewards credit cards amplify earning potential with cardholders able to earn 2x points on qualifying DICK’S purchases¹².

Bonus point opportunities

Regular purchases drive point accumulation. However, DICK’S offers creative paths to bonus points:

• Daily fitness rewards¹³
• First fitness tracker connection: 100 points⁸
• Mobile app login: 50 points¹⁴
• MOVE app registration: 100 points¹⁴

Point expiration rules

Understanding the point expiration policies is essential for maximizing the value of the program. Points expire one year from earning date¹⁵. However, converting points into reward certificates resets the expiration clock, providing a way to extend their usability⁵.

One key limitation is rewards are only issued in $10 increments¹⁷. While this policy may seem restrictive, it encourages members to track their points and engage frequently. Regular point balance monitoring prevents unexpected expirations.

Benefits of ScoreCard membership

 ScoreCard delivers meaningful value across the three membership tiers. The program structure rewards different shopping behaviors while encouraging fitness activities.

ScoreCard member perks

ScoreCard membership is free to join and provides substantial benefits:

• 1 point per $1 spent at DICK’S family of brands¹⁸
• $10 reward for every 300 points earned³
• Exclusive offers through mail and email¹⁹
• Access to Nike member-exclusive products²⁰
• Fitness tracking rewards through MOVE³

ScoreCard Gold advantages

ScoreCard Gold requires $500 annual spend²¹. The premium tier unlocks valuable features:

• Annual Triple Points Day with $10 reward per $100 spent²²
• Exclusive access to sports events and viewing parties
• Priority customer service support
• Early access to sales events
• Annual bonus $10 reward²³

ScoreRewards credit card advantages

• Access ScoreCard Gold perks with one annual purchase (bypasses the $500 spend requirement)¹⁸
• 2 points per $1 spent at DICK’S family of brands¹⁸
• 1 point per $3 spent
• Birthday rewards
• Exclusive sign-up bonuses

The ScoreRewards credit card transforms the loyalty experience by significantly amplifying earning potential and providing instant access to premium benefits. Its ease of ScoreCard Gold perks also serves as a strong incentive for adoption, making it a valuable tool for frequent shoppers.

Birthday rewards

Credit cardholders earn an additional 10% back in rewards on birthday month purchases¹⁹. This reward stacks with standard point earnings, exemplifying effective reward multiplication.

DICK’S partnership with Nike adds experiential elements to the program. Members connecting their ScoreCard with Nike Membership receive a $10 bonus reward after $50+ Nike purchases²⁰. These connected accounts access exclusive products and events at DICK’S House of Sport locations²⁰.

Earning ScoreCard points

There are multiple point-earning pathways in the ScoreCard program. Strategic understanding of these opportunities enables members to maximize their rewards potential.

Qualifying purchases

Members earn points across DICK’S Sporting Goods, Golf Galaxy, Public Lands, and Going Going Gone store locations²⁴. Every dollar spent equals one point, though several exclusions apply:

• Select items from PING
• Specific Titleist products
• Select new TaylorMade releases
• DICK’S Team Sports HQ purchases²⁵

Special promotions

The program features structured financing options that maintain point earning potential:

1. 12 months – purchases between $399-$998.99
2. 18 months – purchases between $999-$1,498.99
3. 24 months – purchases of $1,499 or more²⁴

These financing purchases earn one point per dollar spent²⁴, demonstrating DICK’S commitment to reward all purchase types.

Bonus point events

The Triple Points Day stands out as a powerful earning accelerator for ScoreCard Gold members, delivering $10 rewards for every $100 spent²⁶. From a loyalty theory perspective, this event creates efficient rewards where perceived value exceeds program cost.

Redeeming ScoreCard rewards

There are both straightforward and nuanced aspects of ScoreCard reward redemption. Understanding these elements helps members extract maximum value from their earned points.

Reward redemption process

Members can redeem rewards through two channels:

1. Online redemption:
   • Sign into DicksSportingGoods.com account
   • Select rewards during checkout
   • Verify ScoreCard number
   • Complete purchase with applied reward
2. In-store redemption:
   • Present the ScoreCard coupon at checkout. Valid ScoreCard Gold account status remains mandatory for successful redemption²⁷.

Minimum redemption amounts

DICK’S employs clear redemption thresholds. Every 300 points converts to a $10 reward²⁷. The program issues rewards exclusively in $10 increments²⁸. This structure eliminates partial redemptions – members must reach the full 300-point threshold.

Exclusions and restrictions

Several limitations shape the redemption experience:

• Pick Your Points Day offers cannot combine with rewards²⁷
• Excluded items include:
  • Taxes and prior purchases
  • Gift cards
  • Extended warranties
  • Licenses
  • Shipping services²⁹

Rewards typically appear within 21 days of earning points²⁸. Online redemptions demand account login, while store redemptions need physical coupons³⁰.

From a loyalty theory perspective, two crucial policies affect reward value:

1. Returns involving ScoreCard rewards generate adjusted refund amounts²⁹
2. Unused reward portions yield no cash or store credit²⁹

ScoreCard Gold members maximize value by aligning large purchases with Triple Points Day, earning $10 rewards per $100 spent²⁸. This strategy exemplifies efficient reward optimization within program constraints.

Digital integration features

ScoreCard stands out through digital integration and shows how technology enhances member value while streamlining program engagement.

Mobile app benefits

The DICK’S Sporting Goods mobile app transforms everyday activities into rewards. Through the innovative MOVE feature, members earn 3 points daily by achieving fitness milestones⁵:

• 10,000 steps via Fitbit, Apple Health, or Garmin
• 3 miles through MapMyRun or MapMyFitness
• 30 minutes of fitness activity

First-time fitness tracker connections earn 100 bonus ScoreCard points⁸. From a loyalty theory perspective, this gamification of physical activity creates powerful behavioral incentives.

Online account management

The mobile platform delivers seamless program integration³¹. Members access:

1. Account creation and management
2. Real-time point balance tracking
3. Digital reward certificates
4. Direct purchase capabilities
5. Store location services

The app eliminates physical cards and printed certificates³¹. This digital-first approach exemplifies efficient reward delivery while maintaining program security.

Digital receipt tracking

Built-in barcode scanning unlocks detailed product insights³¹. In-store QR code scans reveal:

• Product specifications
• Current pricing
• Customer reviews
• Related content

Point tracking issues receive systematic resolution through comprehensive troubleshooting tools³². Most updates process within 24 hours, with immediate support available through in-app feedback.

When discrepancies arise between activity trackers and MOVE features, the platform provides structured resolution paths³². This attention to technical reliability ensures consistent reward attribution.

Tips for maximizing rewards

Our analysis reveals powerful strategies for optimizing ScoreCard benefits. Our research identifies specific approaches that unlock premium value across shopping and fitness activities.

Strategic shopping strategies

ScoreCard Gold members maximize returns through Triple Points Day planning, earning $10 rewards per $100 spent³³. ScoreCard credit cardholders double their earning power, collecting 2 points per dollar on qualifying purchases5.

Five optimization strategies:

1. Plan large purchases around Triple Points Day
2. Obtain ScoreRewards credit card for automatic ScoreCard Gold perks
3. Track fitness activities through MOVE for daily points
4. Combine purchases to meet minimum thresholds
5. Monitor point expiration dates

Stacking rewards opportunities

The program’s design enables reward multiplication through combined earning methods. Fitness tracker connections unlock daily point opportunities³⁴:

• 30 minutes of fitness activity
• 10,000 steps
• 3-mile distance

Seasonal promotions

DICK’S aligns promotions with key sporting and shopping seasons³⁵. Members benefit from:

• Back-to-school athletic gear campaigns
• Fall football equipment promotions
• Holiday special offers
• Spring sports sales

The mobile app serves as a central hub for exclusive offers during these promotional periods³⁵. ScoreCard Gold members unlock additional value through viewing parties and early sale access³⁶.

From a loyalty theory perspective, the $10 reward increment structure³³ encourages strategic purchase planning. Members who connect their ScoreCard account with the mobile app report enhanced ability to track and maximize rewards.

Members who combine strategic shopping timing, fitness tracking, and seasonal promotions consistently report the highest satisfaction levels.

Troubleshooting common issues

As loyalty consultants, our experience with retail loyalty programs reveals several recurring challenges in the ScoreCard program. We have identified practical solutions for these member pain points.

Point tracking problems

The MOVE fitness tracking feature occasionally creates point update delays. Points should appear within 24 hours of activity completion³⁷. Members encountering missing points should:

1. Verify fitness tracker connection
2. Check app synchronization
3. Review activity permissions
4. Allow 24-hour processing time
5. Contact support with ScoreCard number if needed³⁷

Furthermore, Apple Health users face unique sync challenges. DICK’S Sporting Goods requires explicit permission for fitness data access³⁷. Expired tracker authentication commonly causes these issues – reconnecting devices typically restores normal function.

Redemption difficulties

Valid ScoreCard Gold status remains mandatory for redemption³⁸. From a loyalty theory perspective, several redemption rules protect program sustainability:

• $10 increment rewards only (300 points)³⁸
• No combination with Pick Your Points Day offers³⁸
• No reinstatement of expired certificates
• Adjusted refunds on returns

Account access solutions

Authentication issues and expired credentials create most access problems. Members seeing “Your tracker is connected to another ScoreCard” should provide the following details to the DICK’S Sporting Goods support team:

• Name
• Address
• ScoreCard number³⁷

Mobile app troubleshooting requires checking the following:

• App permission settings
• Fitness tracker updates
• Device authentication status³⁷

Different point totals between fitness trackers and MOVE indicate sync problems³⁷. Reconnecting through app settings resolves most discrepancies.

What do members say?

As loyalty consultants, we regularly evaluate member feedback to assess program effectiveness. Member experiences reveal distinct patterns based on engagement levels and usage habits.

Positive testimonialsMember feedback highlights several program strengths. A fitness enthusiast reports, “The MOVE feature is a game-changer. I’ve earned over $50 in rewards just by connecting my Fitbit and maintaining my regular workout routine.”

The Triple Points Day demonstrates particular value for business customers. A team sports coach shares, “The Triple Points Day alone justified my Gold membership. I strategically plan our team equipment purchases around this event and save hundreds annually.”

Customer service excellence appears frequently in positive reviews. One long-term member notes, “When my points didn’t track properly, their support team straightaway resolved the issue and even added bonus points for the inconvenience.”

Negative testimonialsTechnical challenges emerge as a common theme. A member reports, “The fitness tracking sync is unreliable. I’ve missed out on points despite completing activities, and resolving these issues takes too long.”

The 300-point threshold for $10 rewards creates friction for occasional shoppers. One member explains, “The 300-point threshold for $10 rewards feels high, and the points expire before I can accumulate enough.”

Support responsiveness varies significantly. A ScoreCard Gold member describes, “Getting help with missing points requires multiple follow-ups, and responses often feel automated rather than personalized.”

From a loyalty theory perspective, member feedback reveals two distinct experience patterns. Technical issues and point expiration policies generate most negative comments. Meanwhile, frequent shoppers and fitness enthusiasts consistently praise program value.

The program demonstrates complex design elements through its ability to serve diverse member segments. Members maximizing bonus events and mobile app features report highest satisfaction. This aligns with Loyalty & Reward Co’s analysis of successful retail loyalty programs.

ScoreCard successfully rewards multiple engagement types – from equipment purchases to daily fitness activities. This versatility strengthens member relationships while creating opportunities for program optimization.

How does it rate against Loyalty & Reward Co’s Essential Eight® Principles?

Loyalty & Reward Co evaluates loyalty programs using our Essential Eight® Principles framework. ScoreCard demonstrates varying levels of success across these critical factors.

Is it Simple?

The basic point-earning formula for members is simple to understand – spend $1, earn 1 point. However, the program’s complexity is a drawback. Multiple membership tiers, varying earn rates, fitness tracking integration, and diverse earning paths create notable complexity. Some members report feeling overwhelmed by program features.

The program could benefit from a consistent point-earning structure that applies across all tiers, with additional bonus opportunities reserved for higher-tier members. This approach would reduce confusion around varying rates and make it easier for members to understand the value of their participation.

Automating fitness tracker integration and offering clear guidance on how activity rewards contribute to point accumulation would eliminate ambiguity and make it easier for members to engage with the MOVE fitness features. Together, these changes would make the program more intuitive, accessible, and appealing to a wider audience.

Is it Valuable?

Members earn $10 rewards for every 300 points, representing a 3.33% baseline return, which is average compared to similar loyalty programs, although ScoreCard Gold and ScoreRewards members enjoy higher returns through premium benefits like Triple Points Day. Despite these advantage for higher-tier members, the program’s perceived value is hindered by the $10 reward structure and exclusions, which makes earning and redeem rewards feel restrictive.

To create more value, DICK’s could expand the range of eligible purchases for earning and redeeming points, which would lead to an improved perceived value. Including more popular brands or eliminating restrictions on items like gift cards, taxes, and specific product categories could create a more appealing program.

For higher-tier members, offering exclusive, non-monetary benefits could significantly boost perceived value. Examples include limited-edition merchandise, early access to high-demand products, or experiential rewards such as tickets to more sporting events or workshops.

Allowing bonus opportunities during promotional periods – such as double or triple point events for all members – could boost engagement and demonstrate greater value across the board.

Is it Stimulating?

The MOVE integration is a standout feature, encouraging fitness activities with daily rewards, while seasonal promotions and Triple Points Day provide periodic engagement. However, opportunities for gamification remain underutilized.

Gamifying the program could significantly enhance engagement. Features like achievement badges, leaderboards, or fitness challenges tied to seasonal events would create a sense of accomplishment and friendly competition. Expanding social sharing options and incorporating surprise and delight rewards or more frequent bonus events would add excitement. These enhancements would make the program more dynamic, fostering stronger engagement and long-term loyalty.

Is it Emotional?

The program builds authentic connections through personalized experiences, such as MOVE turning routine activities into rewards and ScoreCard Gold members gaining access to sports events and viewing parties. These elements create a sense of community.

To deepen emotional engagement, the program could introduce tailored recognition, like milestone rewards for long-term members or personalized thank-you messages. Hosting exclusive events for top-tier members or creating stories around member achievements could further strengthen loyalty. Enhancing the storytelling around rewards and their connection to members’ lifestyles would also build a more emotional bond.

Is it Complementary?

The program aligns well with DICK’S core mission of promoting active lifestyles. Fitness tracking rewards through MOVE and the Nike partnership enhance the shopping experience by integrating products and activities central to its customer base. These features make the program feel like an extension of the brand’s identity.

DICK’S could better integrate the program into in-store experiences, especially for non-ScoreCard Gold members. For example, offering in-store kiosks for tracking rewards or providing instant rewards redemption at checkout would create a seamless connection between purchases and benefits.

Also, incorporating exclusive member-only promotions for in-store events, like free fitness classes or gear demonstrations, would strengthen the tie between the program and DICK’S broader offerings. Extending complementary services, such as discounts on equipment maintenance or personal training sessions, would further embed the program into members’ active lifestyles and make it a natural part of the shopping journey.

Is it Differentiating?

The MOVE fitness tracker stands out as a unique feature, rewarding members for fitness activities and integrating seamlessly with the active lifestyles of DICK’S customers. However, beyond MOVE, the program’s structure and benefits, while solid, are not particularly innovative compared to leading retail loyalty programs. ScoreCard Gold-tier benefits like Triple Points Day and early access to sales are competitive but lack the uniqueness to set the program apart.

DICK’S could introduce exclusive experiential rewards that align with its brand identity, such as VIP access to sporting events, athlete meet-and-greets, or personalized training plans. Incorporating a broader range of partnerships with other fitness-related brands or services, like gym memberships or wellness apps, would add further value.

As mentioned earlier, evolving the MOVE integration into a gamified ecosystem with challenges, community features, and leaderboards would elevate its uniqueness.

Is it Cost-Effective?

From a business perspective, the program is cost-effective for DICK’S. Digital-first rewards reduce operational expenses, while high-cost perks are limited to premium tiers, ensuring that the program remains financially sustainable. Features like MOVE, which incentivize behavior without significant upfront costs, and ScoreCard Gold-tier benefits, such as Triple Points Day, deliver perceived value to members without requiring a huge investment from the company.

To enhance cost-effectiveness while boosting member satisfaction, DICK’S could focus on low-cost benefits like exclusive digital content (e.g., training videos or fitness tips) and personalized email offers. Increasing the use of targeted promotions based on purchase behavior or fitness activity could drive higher engagement without significantly increasing costs.

Is it Evolving?

The MOVE tracker and seasonal promotions demonstrate that DICK’S has taken steps toward innovation, incorporating fitness activity rewards and timely campaigns to keep members engaged. However, the program as a whole has remained largely static in recent years, with few significant feature updates or new offerings. This lack of evolution may cause the program to feel outdated compared to competitors that frequently introduce fresh features or benefits.

DICK’S could prioritize regularly introducing new features to keep the program dynamic and relevant. For example, expanding MOVE to include more integrations with popular fitness devices and apps, introducing tier-specific challenges, or leveraging AI to provide personalized fitness and shopping recommendations would keep the program aligned with current trends.

The program could also evolve by incorporating more experiential rewards, such as virtual training sessions, fitness retreats, or exclusive digital content, to cater to changing consumer expectations. Expanding sustainability initiatives, such as offering points for recycling old gear or choosing eco-friendly products, would appeal to environmentally conscious members and modernize the program’s value proposition.

Conclusion

ScoreCard demonstrates complex loyalty program design through its multi-faceted reward structure and there is meaningful value delivery across both casual shoppers and dedicated sports enthusiasts.

The program succeeds through three core elements:

1. Strategic point-earning opportunities
2. Premium ScoreCard Gold status benefits
3. Innovative MOVE fitness integration

Members maximize program value by:

• Timing purchases around Triple Points Days
• Using ScoreRewards credit card benefits
• Engaging with fitness tracking features

The mobile app functions as a central command center for the program. Members track rewards, monitor fitness activities, and unlock exclusive benefits through this digital hub.

From a loyalty theory perspective, DICK’S created an efficient rewards structure where perceived value exceeds program costs. Technical challenges around point tracking and redemption rules present opportunities for refinement. However, the core value proposition remains compelling.

The program’s strength lies in its balanced approach to retail and lifestyle rewards. Members engaging fully with program features – from strategic shopping to daily fitness tracking – consistently report significant savings on sporting goods purchases.

The program successfully transforms everyday activities into meaningful rewards while fostering long-term member relationships.

Loyalty & Reward Co’s Essential Eight® Principles

Want to know more about the Essential Eight®? Read our whitepaper.

Do Loyalty Programs Work?

Looking for examples of best-practice loyalty programs from around the world that have delivered outstanding results? Check out our ‘Do Loyalty Programs Work?’ series.

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