Spot the three differences Certainly the following Excels aren’t real. However, let's look at the fictitious entities of 'Reality Check Ltd.' and 'Prime...
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Federico Couret
Comportamientos aprendidos del consumidor: psicología en los programas de lealtad
Este artículo trata sobre los estudios en comportamiento y aprendizaje, los cuales constituyen los cimientos de la psicología en lealtad del consumidor. La ley del...
Can loyalty help reach the net zero target by 2050?
As per the United Nations, currently, the Earth is already about 1.1°C warmer than it was in the late 1800s, and emissions continue to rise. To help prevent global...
Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty
Omotenashi is a Japanese term that refers to a specific approach to hospitality and customer service. It is often translated as "selfless hospitality" or...
Loyalty in Japan is everywhere!
I'm in Japan now and I feel I'm in "loyalty Disneyland". Every store has a loyalty program. And when I say every store, I mean EVERY store! Every shopping centre,...
Playing for Points: The Connection Between Pachinko and Loyalty Programs
Gambling in Japan is illegal, but pachinko is an exception. Pachinko is regarded as entertainment, and it is positioned as an amusement activity bringing joy to...
Life’s Chaos Loves a Good Roadmap: The True Customer Journey
Hardly a day goes by in the life of a marketer or loyalty program operator without discussing the customer journey. Ah… the customer journey —don’t you love the...
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
Recycle Me Rewards: Coca-Cola’s Loyalty Program to reduce plastic waste in Indonesia
Coca-Cola’s Recycle Me Rewards program in Indonesia is a loyalty program that rewards consumers for recycling regularly.
Diseño de Programa de Lealtad: Sorpresas
Adaptcion: originalmente publicado en inglés Este diseño en un programa de lealtad busca generar sentimientos positivos y fortalecer la relación con los clientes...
Diseño de Programa de Lealtad: Beneficios para Miembros
Adaptcion: originalmente publicado en inglés Hay más de una manera de diseñar un programa y lograr los objetivos de lealtad del consumidor de una empresa. Las...