BP Points Burn Likely To Be Turbo-Charging Velocity
17 October 2016
Philip Shelper


While Velocity Frequent Flyer is remaining tight-lipped on how frequently points burn at BP’s across Australia is being accessed by its members, a recent report by FIS Global shows a similar option at BP in the USA is highly successful.

A recent pilot program across more than 7,000 BP gas (petrol)  stations across the United States used new technology from FIS Premium Payback to allow members to redeem rewards points for real-time discounts. Members were able to redeem rewards points for 50 cents off each gallon of gas up to 20 gallons (seriously, when are the US going to move to the metric system?)

The results of the pilot showed outstanding engagement results:

  • a 3% increase in use of BP by account holders who used their cards for gas.
  • 18% of points redeemers said they chose BP because of the loyalty program.
  • 56% of members said gas discounts were a better value than other redemption options
  • 88% of redeemers said they would redeem points for gas discounts again

If these results are being replicated in Australia, it reiterates the strength of the Velocity-BP partnership which has also served to deliver a significant boost in new members for the program.

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Let’s connect! https://au.linkedin.com/in/philipshelper 

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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