Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
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Loyalty Psychology
Psychological Ownership in Loyalty Programs: The Science Behind “Mine”
There is a feeling that separates the most loyal customers of a brand from everyone else. It is not satisfaction or habit, but the feeling that something belongs...