Cientos de miles de pasajeros se mueven cada día entre Santiago, Lima, Bogotá y São Paulo. Parejas, familias, ejecutivos y viajeros solitarios... todos pasan por...
All the loyalty insights from our expert team.
Loyalty Psychology
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de...
Serie de Psicología de la Lealtad: Teoría del Compromiso Conductual y Actitudinal
Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó...
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
Psychological Ownership in Loyalty Programs: The Science Behind “Mine”
There is a feeling that separates the most loyal customers of a brand from everyone else. It is not satisfaction or habit, but the feeling that something belongs...
Why The Striving Effect is The Next Evolution of Loyalty Program Design
For decades, loyalty programs have been built rewarding customers for what they’ve already done. I.e., Spend, Earn, Redeem. Repeat. But the most effective programs...