The single biggest technical issue facing loyalty program operators is how to match the member to the data. If a member of a loyalty program walks into a retailer...
All the loyalty insights from our expert team.
Articles
Point Of Sale still the best place to recruit loyalty program members
US loyalty marketing agency Kobie (www.kobie.com) have released their findings of a research report which examines the state of loyalty among US consumers by...
Coffee Card loyalty programs will save the world
Coffee cards are the most prolific loyalty program design of all time. They’re simple to understand, simple to track, and the reward is perfectly designed to...
The Plastic Loyalty Membership Card Will Soon Be Replaced By . . . You
Most loyalty programs still require members to carry a plastic loyalty card around in their wallet. For the last several years industry commentators have been...
Sorry! Your massive eDM open rate is a lie.
Back in 2008, I joined Qantas Frequent Flyer, and worked in the Program Design team for nearly 4 years. That period was a golden one for Qantas Frequent Flyer; the...
Breaking News: Google Maps discovers Skull Island, home of King Kong!
Have you always wondered where King Kong’s home is actually located? While the archaeologists who first discovered Skull Island have tried to keep its location...
Introducing ‘make’: our new Start-Up which helps talented artists generate a sustainable income
Life as an artist is getting harder. Across the world government funding for the arts has been cut substantially since the GFC to offset deficit blow-outs brought...
Loyalty Points which don’t expire. Coming soon.
A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Deloitte declares Blockchain as the future of loyalty. We disagree.
Deloitte released a report last week where they explore the role Blockchain technology can play in loyalty programs. The basis of the report is that many loyalty...
Loyalty Psychology: Light up your customer’s brain like a Christmas tree
There is plenty of evidence to suggest surprise & delight campaigns as part of a loyalty program help forge a strong emotional connection between brands and...
Loyalty Psychology: Surprise & Delight Your Members For Just 10 Cents
It’s surprisingly easy to make loyalty program members feel better about their day, and by association feel more positive about your program’s brand. In 1987...