Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
All the loyalty insights from our expert team.
Articles
Is a subscription program a loyalty program?
As a loyalty consultant, a question that we are continuously being asked by our clients is if a subscription program can be classified as a loyalty program. Whilst...
Loyalty in Japan is everywhere!
I'm in Japan now and I feel I'm in "loyalty Disneyland". Every store has a loyalty program. And when I say every store, I mean EVERY store! Every shopping centre,...
Playing for Points: The Connection Between Pachinko and Loyalty Programs
Gambling in Japan is illegal, but pachinko is an exception. Pachinko is regarded as entertainment, and it is positioned as an amusement activity bringing joy to...
Building Trust Through Loyalty: How Loyalty Programs Can Help Businesses Navigate Personal Data Privacy Issues
Companies across the globe are facing growing challenges within the data privacy landscape, with more companies than ever facing unprecedented threats of data...
Loyalty Program or CRM Strategy: Which Does Your Business Need?
Ultimately, while a good CRM strategy is certainly important, a loyalty program can take customer engagement and loyalty to the next level.
Why Do Loyalty Programs Fail?
Loyalty programs are essential for fostering customer loyalty and driving business growth, but they are not without their challenges. Despite their...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...
Life’s Chaos Loves a Good Roadmap: The True Customer Journey
Hardly a day goes by in the life of a marketer or loyalty program operator without discussing the customer journey. Ah… the customer journey —don’t you love the...
Is it a reward to turn fifty?
The FiftyUp Club was created in 2013 to help those who are 50 and over gain access to discounts, special offers and information. The FiftyUp Club was built upon a...
Loyalty points system – how to avoid limitations and complexity
Loyalty points systems have become increasingly prevalent, promising a myriad of benefits for both companies and customers. However, despite their popularity,...
Are Loyalty programs relevant in the metaverse
What is the metaverse The metaverse is believed to be the inevitable evolution of the internet – a true and immersive digital 3D virtual world which you have...