“Suki” is a Tagalog word that means “loyal,” and in the Philippines, buyers are often called by this term. I remember when I was a teenager, I never paid much...
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Loyalty Program Reviews
Más Allá de los Puntos, Monedero del Ahorro Programa de Lealtad de las Farmacias del Ahorro
Las empresas que entienden su mercado diseñan programas de lealtad basados en el comportamiento que quieren generar en sus clientes. No se lanzan a poner un...
Birthday rewards can make members feel special (or not so special!)
One of my favourite times to compare loyalty programs is when my birthday comes around. I love when I am recognised for being loyal or when a brand attempts to...
The Ultimate Guide To Banana Republic Rewards
Banana Republic Rewards stands out as one of the most comprehensive offerings in the fashion retail space. From special birthday perks to exclusive shopping...
Riding the Sushi Train: Reviewing their Loyalty Program
Sushi Train is a fun and interactive dining experience, and it’s also the name of a restaurant in Australia and New Zealand. There are 46 Sushi Train restaurants...
Good Pair Days’ loyalty program is ageing like fine wine
Good Pair Days is Australia’s fastest growing wine subscription business. They operate a points-based loyalty program which is highly gamified and hyper-personalised to their member’s tastes and preferences.
Bakealicious’ loyalty program – a sweet surprise
Bakealicious is a Sydney based boutique cake shop which has catered for superstars like Taylor Swift, Harry Styles, and Ed Sheeran. It has won the award for...
Bangor Vineyard: Loyalty Program Review
Recently, there has been an increase in subscription-based wine loyalty programs, examples including Good Pair Days, Wine Selectors and Naked Wines. These programs...
Analysing Willy Wonka’s loyalty strategies
Case study: Qantas Frequent Flyer Willy Wonka may seem like a character straight out of a Roald Dahl’s imagination, but he’s more than just a whimsical figure –...
Exploring Cabana Bar’s loyalty program
Cabana Bar is a rooftop bar in Sydney’s CBD. This article explores their loyalty program and how they acquire and engage their members.
Can loyalty help reach the net zero target by 2050?
As per the United Nations, currently, the Earth is already about 1.1°C warmer than it was in the late 1800s. Moreover, emissions continue to rise. To help prevent...
Sweet and tangy monthly rewards
Points based loyalty programs awards members points for every purchase and activity they have with the brand. These points can be redeemed for discounts, rewards, or credit. In the case of the Chi-Club, members accumulate points and redeem it for store credit to spend in the future.