Connecting Founders and Investors through Fortnite.
19 February 2020
Philip Shelper

Ladies and Gentleman, welcome to 2020. If you ain’t sourcing on Fortnite you’re missing out.” — Delian Asparouhov, Founders Fund.

The Loyalty & Reward Co team are big gamers, mainly because modern video game designs utilise genius techniques for driving ongoing engagement. This reveals valuable insights for our gamification education, providing us with a rich toolset of approaches for applying game elements to non-game setting (i.e. loyalty programs).

Some of us are mad for Fortnite. We just love entering as a squad to sky-dive onto the island, scavenge for weapons, kill others who want to kill us, and earn glory by being the last people standing. All virtually, of course. Killing in real life is illegal and not something we endorse.

Enter They are a website which connects start-ups looking for investment and venture funds looking to invest. Rather than pitch on a board room, coffee shop or over Zoom, the pitch takes place when playing Fortnite. The start-up and the VC join as a squad, and the start-up has until they’re killed or victorious to pitch for funding (a game of Fortnite lasts a maximum 20 mins). This provides additional motivate for the start-up to survive, although depending on the pitch, the VC may be happy for an early death.

And if the start-up is successful in securing funding? Well, that would call for a Fortnite victory dance.

<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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