Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for generating...
All the loyalty insights from our expert team.
Articles
Understanding Loyalty ROI: Time to find out if your loyalty program is working
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co In 2025, it’ll be 30 years since Tesco launched their...
The Ultimate Loyalty Consulting Toolkit: 10 Essential Strategies to Skyrocket Customer Retention
Customer loyalty has become a critical factor for sustainable growth and success. Loyalty consultants play a pivotal role in helping organizations develop and...
Airline Loyalty Series: How frequent flyer programs directly boost airline profits
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These...
¿Los programas de lealtad funcionan? Solo pregúntale a Ulta Beauty
Ulta Beauty ha conseguido resultados excepcionales con su programa Ulta Beauty Rewards. Este innovador programa de lealtad ha sido fundamental en el éxito de la...
Loyalty Fraud: How Subway Sub Club was destroyed by redemption fraud
With access to rewards being the core motivator for members to join a loyalty program, it should not be surprising that redemption fraud is a consistent threat for...
Do Loyalty Programs Work? Just ask Costa Coffee
In attempting to answer the question ‘Do loyalty programs work?”, this article explores Costa Club, examining key performance indicators to determine the success...
¿Los programas de lealtad funcionan? Pregúntale a Myer
Los programas de lealtad se han vuelto esenciales para retener clientes y destacarse en un mercado competitivo. Myer One, el programa de lealtad de la famosa...
9 Insights from Loyalty Summit 2024: Key Trends and Conversations in Travel, Hospitality, and Airlines
Loyalty & Reward Co's American team attended Loyalty Summit 2024 (as Gold Sponsors), where industry leaders gathered to explore the evolving landscape of...
Loyalty Fraud: How to protect against retro claims fraud
If you have been following our loyalty fraud series, you are probably thinking how many more ways can fraudsters take advantage of a loyalty program? Well, I have...
Loyalty Fraud: Morrisons takes a risk with paper join forms
Introduction Loyalty programs can be viewed as a type of ‘bank account’, where members accumulate stored value. With hundreds of billions of dollars of value held...
Do Loyalty Programs Work? A review of scientific evidence
Loyalty programs have become a cornerstone of modern marketing strategies, prompting businesses to invest heavily in these initiatives. However, a critical...