Customer loyalty has become a critical factor for sustainable growth and success. Loyalty consultants play a pivotal role in helping organizations develop and...
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Articles
Airline Loyalty Series: How frequent flyer programs directly boost airline profits
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These...
Loyalty Fraud: How Subway Sub Club was destroyed by redemption fraud
With access to rewards being the core motivator for members to join a loyalty program, it should not be surprising that redemption fraud is a consistent threat for...
Do Loyalty Programs Work? Just ask Costa Coffee
In attempting to answer the question ‘Do loyalty programs work?”, this article explores Costa Club, examining key performance indicators to determine the success...
9 Insights from Loyalty Summit 2024: Key Trends and Conversations in Travel, Hospitality, and Airlines
Loyalty & Reward Co's American team attended Loyalty Summit 2024 (as Gold Sponsors), where industry leaders gathered to explore the evolving landscape of...
Loyalty Fraud: How to protect against retro claims fraud
If you have been following our loyalty fraud series, you are probably thinking how many more ways can fraudsters take advantage of a loyalty program? Well, I have...
Do Loyalty Programs Work? A review of scientific evidence
Loyalty programs have become a cornerstone of modern marketing strategies, prompting businesses to invest heavily in these initiatives. However, a critical...
Loyalty Fraud: British Airways falls victim to compromised third-party system link
Loyalty programs frequently encounter security challenges, with compromised third-party system links posing one of the most significant threats. These...
¿Los programas de lealtad funcionan? Solo pregúntale a SAS EuroBonus.
A veces, los programas de lealtad son tan exitosos que pueden considerarse anticompetitivos. Este fue el caso de Scandinavian Airlines (SAS), la aerolínea...
Loyalty Fraud: The Risks of Members Engaging in First Party Fraud
First-party fraud is a deceptive practice where a member of a loyalty program exploits the system for personal gain, often in ways that are difficult to detect....
Do Loyalty Programs Work? Just Ask Bath & Body Works
My Bath & Body Works Rewards, launched nationally in the US in 2022, has rapidly become a standout example of a successful loyalty program. The program has not...
Loyalty Fraud: United Mileage Plus protects against status match fraud
Major loyalty programs which support status tiers often run status match campaigns, but these can inadvertently open the door to status match fraud. These...