Cómo presentar el ROI de un programa de lealtad al equipo de finanzas Muchos programas de lealtad son comercialmente muy exitosos, y los equipos que los operan...
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Artículos
The Interchange Shake-Up: What the RBA’s Card Reforms Mean for Loyalty Program Economics
On the 1st of October 2026, the Reserve Bank of Australia (RBA) cut the interchange cap on personal credit cards from 0.8 per cent to 0.3 per cent and banned...
What Makes Loyalty Rewards Valuable? 9 Value Drivers
The rewards and benefits of loyalty programs create value when they help members save money, make progress, simplify their lives, enjoy better experiences, or feel...
Inside Australia’s loyalty industry: what the ACCC report revealed
Drawn from the report Loyalty & Reward Co produced for the Australian Competition and Consumer Commission, June 2019. Almost 80 per cent of Australians belong...
Where Brands Can Start With Data Enrichment Through Their Loyalty Program
As a loyalty consultant, data enrichment is always one of the key priorities of a business looking to design or enhance an existing loyalty program. A loyalty...
Loyalty Program Data Privacy: What Happens When a Member Asks What You Hold?
In August 2026, Reece Rogers, a senior writer at WIRED, asked McDonald's for a copy of the personal data held against his loyalty account. He received 515 pages.1...
How to Present Loyalty ROI to your Finance Team
Many loyalty programs deliver genuine commercial value. The teams running them know it, the members feel it, and the data very often confirms it. Yet at budget...
PROVEN TACTICS TO BUILD THE BEST LOYALTY PROGRAMS
I have spent years inside loyalty programs, first as a member obsessing over my own points balances, and for the past eight years as a loyalty consultant at...
Do Loyalty Programs Work? Just Ask Lululemon
Lululemon is one of the most studied brands in global retail, and for good reason. The Vancouver based activewear company has grown from a single yoga store in...
How to Write FAQs for a Loyalty Program
A practical guide to structuring, writing, and future-proofing the FAQ page your members actually use. A loyalty program lives or dies by how well members...
How to Make Your Loyalty Program Visible in AI Search
Google announced the biggest change to its search product in more than 25 years at Google I/O in May 2026. The familiar list of ranked links is giving way to AI...
How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...