A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
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Articles
Key Strategies to Maximize Loyalty ROI: A Customer-First, Data-Driven Approach
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are powerful mechanisms for...
FMCG Loyalty Strategies: Preparing for the Future
FMCG companies are reassessing their loyalty programme strategies, as traditional models struggle to enhance deeper customer engagement. To achieve meaningful...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
Common Struggles in Measuring Loyalty ROI: Overcoming Challenges to Unlock True Value
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Understanding and measuring the ROI of a loyalty...
Do Loyalty Programs Work? Just Ask Disney+
Disney has emerged as a major player in the streaming services industry with Disney+. Most interestingly, the entertainment giant has turned its streaming service...
How to Measure Loyalty ROI: A Practical Guide
Co-written by Sarah Jarvis from Eagle Eye, and Hunter Murray and Anand Patel from Loyalty & Reward Co Loyalty programs are a powerful tool for generating...
The Ultimate Loyalty Consulting Toolkit: 10 Essential Strategies to Skyrocket Customer Retention
Customer loyalty has become a critical factor for sustainable growth and success. Loyalty consultants play a pivotal role in helping organizations develop and...
Airline Loyalty Series: How frequent flyer programs directly boost airline profits
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These...
¿Los programas de lealtad funcionan? Solo pregúntale a Ulta Beauty
Ulta Beauty ha conseguido resultados excepcionales con su programa Ulta Beauty Rewards. Este innovador programa de lealtad ha sido fundamental en el éxito de la...
Loyalty Fraud: How Subway Sub Club was destroyed by redemption fraud
With access to rewards being the core motivator for members to join a loyalty program, it should not be surprising that redemption fraud is a consistent threat for...
Do Loyalty Programs Work? Just ask Costa Coffee
In attempting to answer the question ‘Do loyalty programs work?”, this article explores Costa Club, examining key performance indicators to determine the success...