CRMC 2024 in Chicago wrapped up, leaving attendees with valuable insights from leading retail brands and solution providers. For Loyalty & Reward Co, the...
All the loyalty insights from our expert team.
Loyalty Programs Gone Wrong: Cautionary Tales and Lessons Learned
Customer loyalty is a crucial factor in driving long-term success, particularly in this highly competitive environment. Companies across various industries invest...
Riding the Sushi Train: Reviewing their Loyalty Program
Sushi Train is a fun and interactive dining experience, and it’s also the name of a restaurant in Australia and New Zealand. There are 46 Sushi Train restaurants...
Good Pair Days’ loyalty program is ageing like fine wine
Good Pair Days is Australia’s fastest growing wine subscription business. They operate a points-based loyalty program which is highly gamified and hyper-personalised to their member's tastes and preferences.
Bakealicious’ loyalty program – a sweet surprise
Bakealicious is a Sydney based boutique cake shop which has catered for superstars like Taylor Swift, Harry Styles, and Ed Sheeran. It has won the award for...
The ultimate guide to crafting a powerful loyalty marketing strategy
The keys to sustainable growth lie in retaining customers and nurturing brand loyalty. Crafting a robust loyalty marketing strategy is paramount to achieving these...
Bangor Vineyard: Loyalty Program Review
Recently, there has been an increase in subscription-based wine loyalty programs, examples including Good Pair Days, Wine Selectors and Naked Wines. These programs...
Unlocking the power of personalised birthday rewards in loyalty programs
Every year a special opportunity comes around, where brands can incorporate a truly personalised element into their loyalty program design. A member’s birthday!...
How to Name Your Loyalty Program
A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
The Evolution of Loyalty Programs: From Points to Personalisation
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and...
Shopify Loyalty Programs: The Definitive Guide For eCommerce
Building a loyal customer base can be a game-changer for any eCommerce business. As loyalty consultants, we know first-hand that loyalty programs are a powerful...
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...