In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t...
All the loyalty insights from our expert team.
Loyalty Technology
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Part 6: Adapting to change in the future: Why microchange strategies are the future of business evolution
Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
Part 1: Understanding loyalty in the context of change
Businesses – good businesses – are always looking to evolve. This may be due to technology, customer needs, competitive advantage etc. One key facet that has...
How AI is revolutionising loyalty and membership programs
Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...
GLO interview: Philip Shelper discusses technology and AI advances in the 2nd edition of Loyalty Programs: The Complete Guide
Loyalty & Reward Co's CEO Philip Shelper was recently interviewed by Anastasia Levashova, Co-Founder of the Global Loyalty Organisation (GLO). The discussion...
Loyalty Program Trends of 2024
Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
17 Best Loyalty Software Platforms: Comparison Guide 2025
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer...
Four top technology trends for loyalty programs
In the dynamic landscape of customer engagement, loyalty programs have been undergoing a technological evolution, with cutting-edge innovations reshaping their...
How games can boost your loyalty program
Effective loyalty programs leverage gamification and games As loyalty consultants, we know most modern and successful loyalty programs incorporate both...