A grassroots campaign led by Canadian MP Arthur Potts aims to push a bill through the Canadian Parliament which would prevent loyalty programs from expiring a...
All the loyalty insights from our expert team.
flybuys offers FREE Velocity Gold status
As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with...
Toys “R” Us VIP Club loyalty program: It’s crude, but it delivers value.
My children loves toys in the same way a drowning man loves oxygen. In the morning, toys, during the day, toys, in the evening, toys, and they dream of toys all...
Facebook’s amateurish gamification play ‘a huge waste of our time’
Way back in the day, loyalty theory held that if you rewarded someone for...
Would You Surrender Your Personal Information For A $1 Coffee Discount?
A Loyalty & Reward Co staff member received a marketing flyer from a street promoter at World Square yesterday. It contained an offer for a $2 coffee from The...
HSBC Claims Wednesdays With An Exclusive Rewards Offer
HSBC Visa Credit or Debit card customers can enjoy 2-for-1 tickets at HOYTS after the launch of HSBC Wednesdays. The twelve month partnership between HOYTS and...