flybuys offers FREE Velocity Gold status
15 November 2016
Philip Shelper


As part of the new and exciting partnership with Velocity Frequent Flyer, flybuys is sending out invitations to certain members inviting them to Explore Gold with a free 3 month Gold status.

To be eligible the flybuys member must:

  • Be a Velocity member
  • Have linked their flybuys and Velocity memberships within their flybuys account
  • Be a current Qantas Frequent Flyer Silver, Gold, Platinum, Platinum One or Chairmans Lounge member

Eligible members have just 10 days to submit their application.

This campaign reflects a similar (and very successful) status-match campaign Velocity ran back in 2011 when CEO John Borghetti made a strategic and aggressive play for Qantas’ corporate business travellers.

This may be a taste of things to come as Velocity & flybuys exploit their tie-up to take the fight to Qantas and Woolworths Rewards. There will be blood, with the likely winner being consumers who will benefit from the increased no-holds-barred competition.

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty management consulting firm.

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<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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