From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
28 February 2023
Georgette Mikhael

The wedding industry is a multi-billion dollar global market that caters to couples celebrating one of the most significant milestones in their lives. To capture a significant share of this market, many companies in the wedding industry have implemented loyalty programs that offer various benefits and rewards to customers.

Loyalty programs have been a popular marketing tool across various industries, but they play an even more significant role in the wedding industry. This is because, during the wedding planning process, couples are more likely to stick with brands they trust and are familiar with. For the many couples that are getting married for the first time, the enthusiastic advocacy of trusted brands from family and friends can be far more powerful than other promotional methods.

Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.

A best-practice wedding industry loyalty program aims to reward customers for their loyalty while offering tailored experiences that continue to cater to their unique life stages beyond the day of marital union, in a bid to be front-of-mind for newborn gifts, baptism gowns, childrenswear, and formal wear. One such program is the Diamond Loyalty Program by David’s Bridal.

Diamond Loyalty, a program by David’s Bridal, U.S.,

David’s Bridal is a popular bridal retailer that offers wedding gowns, bridesmaid dresses, accessories, childrenswear and more. The company’s Diamond Loyalty program is a four-tiered points program providing customers with benefits and rewards for purchases made at David’s Bridal stores, including exclusive in-store and partner discounts, early access to sales, free shipping, and more.

Member levelShimmer levelShine levelSparkle level
0+ diamond points

Enjoy exclusive Diamond Member deals the moment you sign up! Save on everything you need for any event, and pass on savings to friends and family.

3000 diamond points

Celebrate your status with a FREE tote of goodies, FREE art prints from Shutterfly, and other FREE gifts!

4000 diamond points

Get big-day ready with a FREE photo book from Shutterfly (just pay shipping), and a $200 gift card from Lily & Lime.

5000 diamond points

Pack your bags—you earned a FREE honeymoon, getaway, or adventure!

As members accumulate points, they become eligible for various rewards, including discounts on future purchases, free alterations, and even a chance to win a free honeymoon. Qualifying members are automatically entered into a drawing to win a honeymoon package worth up to $5,000.

To earn Diamond loyalty points, members must first sign up for the program, either online or in-store. They can then earn points by making purchases at David’s Bridal, writing product reviews on the company’s website, or referring friends to the store. Members also receive bonus points during special promotional periods, such as during the holiday season or during the store’s annual clearance sale.

Once a member has accumulated enough points to qualify for the honeymoon drawing, they will be automatically entered into the contest. The winner will be selected at random and notified by email or phone.

Beyond the big day

What sets David’s Diamond Loyalty program apart from other wedding loyalty programs is its focus on engaging customers beyond their wedding day. The program offers personalised recommendations and rewards for customers in different life stages, including those who are having children, attending events, or in need of formal wear.

For customers who are expecting or have recently had a baby, David’s Bridal offers a range of maternity and nursing-friendly dresses for weddings, baby showers, and other special occasions. Diamond Loyalty members receive exclusive discounts and offers on these items.

For customers attending events beyond their wedding day, such as formal galas or black-tie weddings, David’s Bridal offers a selection of formalwear, including evening gowns and cocktail dresses. Diamond Loyalty members receive discounts and offers on these items, making it easier to find the perfect outfit for their next event.

The David’s Diamond Loyalty program also offers benefits for bridesmaids and wedding guests. Members receive discounts and offers on bridesmaid dresses, tuxedo rentals, and other wedding-related items. The program makes it easier for bridesmaids and wedding guests to find the perfect outfit and accessories for the big day, without breaking the bank.

David’s Diamond Loyalty program is an excellent example of a wedding loyalty program that engages customers beyond their wedding day. By offering personalised recommendations and rewards for other life stages, such as having children and attending events, formal wear, etc., the program provides customers with a unique and engaging experience that goes beyond just planning their wedding day.

In conclusion, wedding loyalty programs that cater to other life stages provide customers with a more engaging and comprehensive experience. The David’s Diamond Loyalty program is an excellent example of such a program, offering benefits and rewards for customers in different life stages, from having children to attending formal events. By engaging customers beyond their wedding day, these loyalty programs build stronger relationships with their customers and keep them coming back for more.

<a href="" target="_self">Georgette Mikhael</a>

Georgette Mikhael

Georgette Mikhael is a Senior Strategy Consultant at Loyalty & Reward Co, the leading loyalty consultancy. Loyalty & Reward Co design the world’s best loyalty programs for the world’s best brands. She has worked in the loyalty and member benefits space for over ten years with brands across the financial services, legal, travel, retail, automotive, hospitality, philanthropy and technology industries with brands such as Mastercard and the Westpac Group. Georgette has particular interest and expertise in commercial sales, strategic partnerships, business development and customer engagement successfully conceptualising, implementing and overseeing innovative strategies & campaigns for account and business growth.

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