Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
All the loyalty insights from our expert team.
Georgette Mikhael
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
It’ll take more than flybuys to make me loyal to Target Online
As an avid The Iconic and Amazon shopper, my customer experience and service expectations are relatively high. Furthermore, as a loyalty consultant, I recognise...
Loyalty Psychology Series: Framing of Attribute Information Bias
The framing of attribute information bias (Levin and Gaeth, 1988)193 states people will react to a particular choice in different ways depending on whether it is...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Loyalty Psychology Series: Customer Delight and Decision Affect Theory
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of...
An overview of paid-subscription loyalty programs
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....
Facebook Marketplace urgently needs a loyalty program
An online marketplace is a form of e-commerce website created for third-party retailers and wholesalers to list, promote and sell their products. The marketplace...
Frequent Flyers deserve less turbulence for their loyalty
International travel only recently resumed for Australians. Some of the friction points of travel may have been forgotten for a time during the Covid19 pandemic,...
Airlines can better utilise back-of-seat screens to boost member exclusivity
In 1988, the Airvision company introduced the first back-of-seat inflight systems using LCD technology for Northwest Airlines. The introduction of this...
15 unique reward program offerings
Programs offering a free beverage, exclusive flight offers, or a room upgrade for members are fairly commonplace. However,...
Lacklustre loyalty schemes: Why do so many loyalty programs look the same?
The internet has brought in a loyalty program copy-cat era. Many loyalty programs today offer similar rewards or such a variety of rewards that the program becomes...