Begin with a simple Minimum Viable Product (MVP) to capture customer information, and gradually add complexity to deliver personalised content and rewards.
All the loyalty insights from our expert team.
Georgette Mikhael
Are paid loyalty programs sustainable?: Outrage over changes to Woolworths Everyday Rewards program
Recently, Woolworths announced changes to their relatively new Everyday Extras program. A paid subscription layered atop the already popular Everyday Rewards...
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
Tesla’s Supercharged Loyalty Program and Market-Leading Referral Strategy: The Return of the Referral Program
As of April 2023, Tesla’s referral program is back and offering customers the opportunity to earn credits for referring new customers to Tesla.
From ring to cradle and beyond: David’s Bridal Diamond Loyalty program
Essentially, weddings are a significant milestone in a person’s life, but they are not the only milestone. Many brands in the wedding industry recognise that their customers’ needs go beyond just planning their wedding day.
Loyalty in the Middle East and Africa is heating up
Loyalty programs in the MEA region have evolved significantly over the years, from basic points systems to sophisticated and personalised customer experiences.
It’ll take more than flybuys to make me loyal to Target Online
As an avid The Iconic and Amazon shopper, my customer experience and service expectations are relatively high. Furthermore, as a loyalty consultant, I recognise...
Loyalty Psychology Series: Framing of Attribute Information Bias
The framing of attribute information bias (Levin and Gaeth, 1988)193 states people will react to a particular choice in different ways depending on whether it is...
Digital wallets, payments and convergence in loyalty
Loyalty programs can introduce payments and digital wallet capabilities via app solutions which allow members to hold everything in a single place (convergence)....
Loyalty Psychology Series: Customer Delight and Decision Affect Theory
Customer delight is a powerful strategy that brands can use either tactically or as an ongoing technique to drive deeper member engagement. The emotion of...
An overview of paid-subscription loyalty programs
Subscription programs (also known as paid-membership or premium loyalty programs) can be witnessed across a multitude of industries particularly travel and retail....
Facebook Marketplace urgently needs a loyalty program
An online marketplace is a form of e-commerce website created for third-party retailers and wholesalers to list, promote and sell their products. The marketplace...