Guzman Y Gomez throwing free burritos at GYG Loyalty Program members. I’m getting fat.
25 August 2016
Philip Shelper


Loyalty & Reward Co’s favourite Mexican Taqueria Guzman Y Gomez have really turned up the value on their GYG Loyalty Program by offering free burritos to members who download and order via their new App.

In addition, any subsequent burrito costs just $5. There’s a limit of one $5 burrito per day, but seriously, if you’re eating more than one GYG burrito a day, it’s time to revisit your diet. They are big.

Confusingly the terms & conditions state the $5 burritos are available in promo period, without mentioning when the promo period ends.

The promotion earns a rating of 4.5 chillis from Loyalty & Reward Co, who had earlier this year reported on the new program as lacking in value. Loyalty & Reward Co calculated a spend of over $150 was required to claim a free burrito. Clearly the current promotion make this task a lot easier.

As an engagement play to drive App downloads and loyalty program registrations, it is aggressive and likely to be hugely successful.

Get in now before the mysterious ‘promo period’ ends.

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty management consulting firm.

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<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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