IKEA Deliciously Delights With Brilliant Cooking Engagement Play
19 June 2017
Philip Shelper

Loyalty & Reward Co love IKEA’s recent engagement campaign to promote their big kitchen sale in Canada.

Cook This Page was launched in IKEA stores to drive deeper customer engagement with IKEA kitchen products and their range of Swedish food products. The campaign was the brainchild of Leo Burnett, Toronto.

Perfect for those who don’t know how to cook (but lots of fun for anyone), the concept involves laying out a piece of parchment paper, placing the ingredients on their corresponding images, scrunching the whole thing up and chucking it in the oven.

Watch this video to see how cool it is.

Now if only assembling an IKEA coffee table was that easy!

Philip Shelper is a specialist loyalty consultant based in Sydney, Australia who obsesses about everything to do with loyalty and rewards. His company Loyalty & Reward Co are a leading loyalty consulting firm.

Let’s connect! https://au.linkedin.com/in/philipshelper 

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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