Points or miles transfers and pooling have become prevalent features in loyalty programs, particularly in the travel and airline sectors (such as hotels and...
All the loyalty insights from our expert team.
Loyalty Fraud: The threat of Join Bonus Fraud
Loyalty programs continually grapple with sophisticated fraudsters seeking to exploit system weaknesses for personal gain. Among these threats, join bonus fraud...
¿Los programas de lealtad realmente funcionan? Pregúntale a Avis y Budget
¿Los programas de lealtad funcionan? La industria de alquiler de autos está muy homogeneizada, y para muchos consumidores la única diferencia entre las marcas son...
Loyalty Fraud: Tesla’s referral program fraud
Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
La verdadera historia de los programas de lealtad
La historia de los programas de lealtad Los programas de lealtad han existido durante cientos de años; sin embargo, cada día evolucionan, adoptando formas más...
Do Loyalty Programs Work? Just ask Domino’s Pizza
In the quick service restaurant (QSR) industry, having a loyalty program strategy is often seen as a hygiene factor. Something that needs to be in place just to be...
Loyalty Fraud: IHG Rewards & Hilton Honors suffer data breaches
Loyalty programs have been proven to boost customer acquisition, spend and retention across most industries. However, with an estimated US$320 billion of value...
Do Loyalty Programs Work? Just ask Bilt Rewards
Cost of living pressures doesn’t mean a loyalty program cannot be valuable to members. Bilt Rewards offers a unique loyalty program that rewards members with...
Loyalty Programs: The Complete Masterclass
London, 12-13 November, 2024 The upcoming Loyalty Programs: The Complete Masterclass in London, 12-13 November 2024, will provide industry professionals with...
Do Loyalty Programs Work? Just ask McDonalds
MyMcDonald's Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement....