Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory – a dedicated resource to help businesses make sense of today’s complex loyalty technology landscape.

For many organisations, choosing a loyalty technology provider can be overwhelming. The market is crowded, terminology is inconsistent, and it is difficult to know which vendors are the right fit. Too often, brands waste time and resources exploring unsuitable options or enter into contracts without a clear view of alternatives.

The Loyalty Technology Solutions Directory was created to solve this problem. Drawing on over 12 years of consultancy expertise, our team at Loyalty & Reward Co has supported more than 50 loyalty technology RFPs across industries and regions. We know the challenges decision-makers face, and this Directory distills that experience into a structured, practical resource that helps brands move forward with clarity and confidence.

What’s Inside the Directory

Inside the Directory, readers will find:

• Market Coverage: Over 150 vendors split across three regions (APAC, Europe, and North America), giving readers a global and regional view of the loyalty technology ecosystem
• Core & Add-On Solutions: A clear distinction between Core platforms (end-to-end loyalty management) and Add-On solutions (specialised tools like gamification, merchant-funded rewards, receipt scanning and reward supply)
• Key Trends: Insights into how AI, gamification, zero-party data, and omnichannel engagement are shaping the next generation of loyalty programs
• Vendor Listings: Both premium listings, which provide detailed insights into vendors’ capabilities and differentiators, and standard listings, which ensure broad market coverage. Importantly, the Directory does not rate or endorse vendors – all information is presented impartially to support confident shortlisting

Why We Created The Directory

We’ve heard repeatedly from brands, vendors, and partners that the loyalty tech space is overwhelming. With so many platforms and tools to choose from, it is hard to know where to start. The Directory was built to provide clarity, structure, and impartial insights – empowering decision-makers to move forward with confidence.

For brands and marketers:

• Save time by quickly understanding the types of solutions available
• Avoid costly mistakes by learning common pitfalls in technology selection
• Shortlist with confidence, knowing you’re considering the right mix of global and regional vendors

For vendors:

• Gain visibility alongside competitors in a respected, independent resource
• Showcase capabilities in a structured format trusted by decision-makers worldwide

For the industry:

• A step towards greater transparency, clarity, and professionalism in a rapidly growing space

Here’s how our CEO & Founder, Philip Shelper, puts it:

“We created the Loyalty Technology Solutions Directory because brands and vendors alike told us how complex and confusing the loyalty technology space had become. Our goal is to give the industry an unbiased, structured resource to understand the breadth of solutions available – and to help decision-makers make informed, strategic choices that drive results.”

Get Your Free Copy

The 2025 Loyalty Technology Solutions Directory is now available for free download – download your copy here.

If you’d like to discuss vendor selection or learn how Loyalty & Reward Co can support your next loyalty project, contact us here.