DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
All the loyalty insights from our expert team.
Scott Harrison
Everyday Extra: Woolworths’ New Subscription Program
Editor’s note, April 2026: This article was first published in June 2022, shortly after Woolworths launched Everyday Extra. The original article appears below,...
Designing DTC Loyalty Programs for Scale, Profit and ROI
Stop rewarding everyone. Start rewarding the right ones. Learn how DTC loyalty programs can drive predictable revenue, reduce churn, and scale profitably. For most...
Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
MANSCAPED Launches Members Only Rewards, an Elevated Loyalty Experience
Loyalty & Reward Co are thrilled to see client MANSCAPED® take loyalty to the next level with the launch of Members Only Rewards, an evolution of MANSCAPED’s...
Loyalty & Reward Co Launches Global Loyalty Technology Solutions Directory 2025
Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory - a dedicated resource to help businesses make sense of...
The Ultimate Loyalty RFP Template: What to Include When Going to Market
A practical guide for CMOs, Heads of Product, and Loyalty Leaders on selecting the right loyalty platform - complete with evaluation criteria, pricing...
Buy vs Build Loyalty Platforms: The Ultimate Executive Guide
In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining...
Loyalty Program Positioning: A Practical Guide
A well-engineered loyalty program means nothing if customers do not understand how to derive value from it. Lately, we have been working with several clients to...
9 Insights from Loyalty Summit 2024: Key Trends and Conversations in Travel, Hospitality, and Airlines
Loyalty & Reward Co's American team attended Loyalty Summit 2024 (as Gold Sponsors), where industry leaders gathered to explore the evolving landscape of...
Loyalty Fraud: The Risks of Members Engaging in First Party Fraud
First-party fraud is a deceptive practice where a member of a loyalty program exploits the system for personal gain, often in ways that are difficult to detect....