Earlier this year Loyalty & Reward Co’s CEO Philip Shelper was invited to take part in an expert panel discussion at Shoptalk in Las Vegas to discuss how brands can use loyalty to recession-proof and boost their business.
Phil was joined by fellow experts from Orium and mParticle, with the panel being hosted by Talon.One, an enterprise-grade promotion and loyalty solution.
Key topics covered
- How consumer behaviours and perceptions change in a tight economy and how retailers should be working to navigate this
- How retailers can use customer data to differentiate and personalise loyalty programs
- How brands should approach improving their loyalty offering to members to elevate their loyalty programs
- Omnichannel personalisation and why it’s important for brands to deliver consistent experiences across channels
