Loyalty panel discussion: how brands can use loyalty to recession-proof and boost business
26 June 2023
Kate Pay

Earlier this year Loyalty & Reward Co’s CEO Philip Shelper was invited to take part in an expert panel discussion at Shoptalk in Las Vegas to discuss how brands can use loyalty to recession-proof and boost their business.

Phil was joined by fellow experts from Orium and mParticle, with the panel being hosted by Talon.One, an enterprise-grade promotion and loyalty solution.

Key topics covered

  • How consumer behaviours and perceptions change in a tight economy and how retailers should be working to navigate this
  • How retailers can use customer data to differentiate and personalise loyalty programs
  • How brands should approach improving their loyalty offering to members to elevate their loyalty programs
  • Omnichannel personalisation and why it’s important for brands to deliver consistent experiences across channels

<a href="https://loyaltyrewardco.com/author/kate/" target="_self">Kate Pay</a>

Kate Pay

Kate is a Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement, and operate the world’s best loyalty programs for the world’s best brands. Kate has previously worked in marketing and account management roles across various industries including aviation and insurance. Kate applies her skills across all aspects of the business, including loyalty program design, lifecycle strategy, market research and member engagement.

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