Loyalty & Reward Co are thrilled to see client MANSCAPED® take loyalty to the next level with the launch of Members Only Rewards, an evolution of MANSCAPED’s loyalty and subscription strategy. As part of a major refresh to the long-running Peak Hygiene Plan (PHP) subscription, the new program introduces a VIP tier packed with exclusive benefits, generous rewards, and unmatched value for loyal customers.
The VIP tier now sits at the top of a new three-tiered loyalty structure, offering enhanced savings, bonus perks, and premium experiences – all designed to supercharge subscriber engagement, retention, and advocacy.
Loyalty & Reward Co were engaged by MANSCAPED to provide full loyalty program strategy design, commercial modelling, and implementation support. The goal: ensure the new loyalty layer seamlessly evolved the PHP subscription while delivering a highly desirable, customer-centric rewards experience.
From Dave Estrin, Chief Revenue Officer at MANSCAPED:
“Members Only Rewards marks a pivotal evolution in how we engage our customers, not just as buyers, but as loyal brand advocates. From the very beginning, Loyalty & Reward Co has been an invaluable partner, bringing the expertise and insight to help shape our unique program. By blending subscription value with elevated loyalty experiences, we’ve created a model that’s built to last, scale globally, and deliver meaningful value at every touchpoint.”
How the Program Works
Members Only Rewards is designed to be simple, rewarding, and built around customers. The program uses a three-tier structure that makes it easy for everyone, from first-time shoppers to long-term subscribers, to engage, earn, and save:
- Guest List: Free to join at checkout. Members earn 5 points per $1 spent and enjoy perks like Rewards Cash, bonus point opportunities, and a free birthday gift
- A-List: Achieved by spending $100+ annually. Earn 8 points per $1, get early access to new product launches, bonus points, and a special Manniversary Gift
- VIP: Exclusive to subscribers. Earn 10 points per $1, receive 50% off power blades, 20% off all other subscription box items, extended warranties, free samples, and annual loyalty gifts
Key features include:
- Automatic enrollment: No separate registration is required – customers join automatically at checkout or upon subscription
- Multi-channel earning: Points can be earned online, in-store, or even through Amazon and authorised retailers via the receipt scanning feature
- Easy redemption: Points automatically convert to Rewards Cash – 1,000 points equals $10 off – making savings simple and seamless
- Tier progression: Tiers are evaluated annually, with spend or subscription status determining eligibility for the following year
- VIP transition: Existing Peak Hygiene Plan subscribers have been automatically upgraded to VIP status, retaining their old benefits while unlocking new ones
This low-touch, high-reward model ensures members always enjoy meaningful rewards and a reason to keep coming back.
Congratulations
Congratulations to the MANSCAPED team on launching Members Only Rewards, a program set to redefine loyalty in men’s grooming by blending subscriptions, exclusive perks, and meaningful rewards.
Loyalty & Reward Co are proud to have supported the strategy, design, modelling and implementation support to help bring this innovative program to life.
The program is now live across the US, Canada, UK, EU, Australia, New Zealand, Iceland, Norway, and Switzerland, with future iterations expected to bring even more personalised experiences for loyal members.
Looking to Build a World-Class Loyalty Program?
At Loyalty & Reward Co, we specialise in designing, building, and optimising loyalty and subscription programs that drive acquisition, retention, spend, and advocacy. Whether you need a full strategy, commercial modelling, or end-to-end program design, our loyalty consultants can help. Contact us today to learn how we can take your loyalty strategy to the next level.
