Philip Shelper Featured in the Canberra Times on the 2nd Edition of Loyalty Programs: The Complete Guide
6 October 2023
Scott Harrison

Philip Shelper’s expertise in loyalty programs takes center stage in his recent feature in the Canberra Times.

Read the full article here: Loyalty programs becoming vital to Aussie business

The article explores the growing significance of loyalty programs in Australian retail, driven by data analytics and personalized offerings. Leading retailers like Woolworths and Big W are leveraging these programs to enhance customer experiences.

Shelper, CEO of Loyalty & Reward and author of Loyalty Programs: The Complete Guide, which recently launched in a second edition, highlights how these programs have evolved and the pivotal role of data in enhancing engagement. This insightful piece sheds light on the dynamic landscape of loyalty programs and their impact on businesses and customers alike.

<a href="" target="_self">Scott Harrison</a>

Scott Harrison

Based in New York, Scott Harrison is a Principal Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement, and operate loyalty programs for global brands. Scott is a customer experience and digital marketing specialist with extensive experience in loyalty, CX, member engagement and lifecycle marketing. He has worked with world leading brands including Australian Venue Co, McDonald’s, Schneider Electric, UEFA and Visa. Scott co-created the book Loyalty Programs: The Complete Guide, the most comprehensive book on loyalty program theory and practice available. He also regularly writes and presents on loyalty, gamification and the application of Web3 on engagement.

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