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Oporto’s Loyalty Fail: Lazy member profiling in the age of big data

Oporto’s Loyalty Fail: Lazy member profiling in the age of big data

by Philip Shelper | 23 Feb 2017 | Loyalty Program Reviews

As a loyalty management consultant I join every loyalty program I can to study the design, the lifecycle marketing approach, and the value provided. It is always a learning experience. I’ve been a member of Oporto’s Flame Rewards program for about 18 months....
We Raise A Glass To Naked Wines’ Member Engagement Strategy. It’s First Class.

We Raise A Glass To Naked Wines’ Member Engagement Strategy. It’s First Class.

by Philip Shelper | 22 Nov 2016 | Loyalty Program Reviews

Loyalty & Reward Co recently had the pleasure of purchasing a case of reds from Naked Wines. We were especially impressed by pretty-much everything about them, as the whole experience is cleverly-crafted to drive deeper and deeper engagement with each sip. One of...
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