Top loyalty program trends for 2023 – as predicted by AI
8 December 2022
Philip Shelper

In the spirit of embracing future technology, I asked ChatGPT (an AI engine developed by OpenAI) to predict the future for the loyalty industry. The results are quite solid, although digital games and convergence of payments are noticeable by their absence. Interestingly, AI does get a mention.

Here is what ChatGPT had to say.


Write a blog detailing the ten biggest trends for loyalty programs for 2023 and beyond. For each trend, include one example of a loyalty programs which embraces the trend.


2023 and beyond is set to be a big year for loyalty programs and customer rewards. With the rise of digital technology and increasing customer expectations, loyalty programs are being redesigned to deliver an enhanced experience and a greater value proposition for customers.

Here are the top 10 trends for loyalty programs in 2023 and beyond:

1. Personalization

Loyalty programs are increasingly offering personalized rewards and experiences based on customer preferences and past behaviour. For example, Starbucks offers personalized rewards for its loyalty program members, such as exclusive discounts, special offers and tailored recommendations.

2. Seamless integration

Loyalty programs are being integrated into mobile apps and other digital platforms, allowing customers to easily track their rewards and redeem them in-store or online. Walmart’s digital loyalty program, Walmart+, allows customers to access discounts, rewards and special offers through a dedicated mobile app.

3. Gamification

Programs are incorporating game elements to engage customers and encourage loyalty. Amazon’s Prime program offers a range of levels and rewards which customers can unlock as they progress through the program.

4. Social media integration

Loyalty programs are integrating with social media platforms to reach a wider audience. Sephora’s Beauty Insider program leverages Instagram and Twitter to reward customers and offer exclusive discounts.

5. Experiential rewards

Programs are offering experiences as a reward, such as access to exclusive events or experiences. Marriott’s Bonvoy program offers members access to exclusive events such as concerts and culinary experiences.

6. Cross-sector collaboration

Loyalty programs are increasingly collaborating with other businesses to offer customers access to a wider range of rewards. For example, Chase’s Ultimate Rewards program partners with a range of retailers and airlines to offer customers more choice and value.

7. Data-driven insights

Programs are leveraging customer data to provide more personalised rewards and offers. Walmart’s loyalty program uses customer data to generate insights and offer tailored rewards based on customer behaviour.

8. Omnichannel experiences

Programs are becoming more integrated across different channels, allowing customers to access rewards and offers on any device. Target’s loyalty program, REDcard, allows customers to access rewards and discounts on their mobile, web and in-store.

9. Automation

Programs are using automation to simplify the customer experience and reduce manual processes. Amazon’s Prime program uses automation to deliver personalized rewards and offers to customers.

10. Automated rewards

Programs are leveraging AI and machine learning to automate the delivery of rewards. Costco’s loyalty program uses AI to automatically deliver rewards and discounts based on customer behaviour.

Looking to implement personalisation into your loyalty program?

Our loyalty consultants can help. Contact us to learn more about our comprehensive loyalty services and talk with our loyalty consultants to understand how to develop or optimise your loyalty program strategy.

<a href="" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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