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Award-winning

loyalty program design

for global brands

New York  |  London  |  Tokyo  |  Sydney  |  Melbourne

Trending Insights & News

Loyalty Program Stuck in Stone? Time to upgrade your Tech Stack

In today’s highly competitive market, simply having a loyalty program isn’t enough—many brands find themselves stuck in neutral, with outdated systems that can’t meet modern customer expectations. In partnership with Omnivy - experts in loyalty system integrations -...

Buy vs Build Loyalty Platforms: The Ultimate Executive Guide

In the race to create impactful customer loyalty, choosing between building a custom loyalty solution and buying an off-the-shelf loyalty platform is a defining decision. For mid-size retailers and enterprise brands alike, this decision directly impacts ROI,...

Loyalty in 2025: Breaking Through Saturation and Stagnation

Co-written by Lukasz Sloniewski From Omnivy and Hunter Murray from Loyalty and Reward Co. State of Loyalty Programs Today Loyalty programs are now table stakes – expected by consumers, yet often underwhelming in delivery. Across most industries, it's now standard for...

How we create real value

Design

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In-depth discovery of data, customers and frameworks.

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Comprehensive strategy to engage, retain and delight.

Implement

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Evaluation and selection of best suited technology.

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Successful program implementation and launch.

Evolve

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Data-driven optimisation and evolution

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Expert loyalty ROI and financial management

World class clients demand world class work

Brands we’ve delighted

As the loyalty consulting experts, we are experienced in building and operating some of the most successful B2B and B2C loyalty programs across multiple industries globally.

We share as much knowledge as we can

Loyalty is our obsession

Our award-winning loyalty consultants constantly review the global market for customer loyalty trends, teach loyalty to marketing professionals, and literally wrote the book on loyalty.

BOOK

Loyalty Programs: The Complete Guide

A comprehensive and global view of all aspects of loyalty programs combining a wide range of academic research, customer loyalty, loyalty psychology and industry expertise.

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SERIES

Do Loyalty Programs Work? Best-in-class Examples

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WHITEPAPER

The Essential Eight™: Guiding Loyalty Principles 

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COURSE

Loyalty Programs: The Complete Masterclass

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