Loyalty Program Scams or Savers? Philip Shelper’s Insightful ABC Interview
6 October 2023
Scott Harrison
News

Tune in to our CEO and founder, Philip Shelper’s recent interview with ABC as he delves into the evolution of loyalty programs. Is your loyalty card really saving you money, or is it part of a bigger scam? Get the answers in this thought-provoking discussion.

Listen now on ABC

Originally posted on the ABC website and broadcast on 30 September 2023

It’s almost impossible to buy things without being bombarded by messages to join frequent flyer programs, loyalty schemes or to buy those extra 3 coffees to get the free one.

It’s an integral part of our life. But how did we get here, and are we being taken for a ride?

To help find out more we have CEO of Loyalty and Reward Co. Philip Shelper as our guest.

<a href="https://loyaltyrewardco.com/author/scott/" target="_self">Scott Harrison</a>

Scott Harrison

Based in New York, Scott Harrison is a Principal Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement, and operate loyalty programs for global brands. Scott is a customer experience and digital marketing specialist with extensive experience in loyalty, CX, member engagement and lifecycle marketing. He has worked with world leading brands including Australian Venue Co, McDonald’s, Schneider Electric, UEFA and Visa. Scott co-created the book Loyalty Programs: The Complete Guide, the most comprehensive book on loyalty program theory and practice available. He also regularly writes and presents on loyalty, gamification and the application of Web3 on engagement.

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