Editor’s note, May 2026: This article was first published in May 2022. We updated it in May 2026. This update reflects the Burberry luxury loyalty program case...
All the loyalty insights from our expert team.
Amy Gavagnin
Swarovski Vs Pandora: Who shines brighter?
Editor’s note, April 2026: This article was first published in July 2021 and reflects the author’s original Australian in-store experience. The update below...
Treasure Rewards : Let the ultimate bargain hunt begin!
Editor’s note, April 2026: This article first appeared in January 2022. The April 2026 update reflects current Treasure program mechanics, including key collection...
How Loyalty Programs Are Driving Financial Inclusion in Southeast Asia
Southeast Asia is home to over 650 million people, a young and digitally connected population, and one of the fastest growing loyalty markets on the planet. The...
10 Ways To Vamp Up Your Loyalty Program This Holiday Season
The holiday season is a time of heightened consumer activity, with people eagerly seeking the perfect gifts for their loved ones. For businesses, this presents a...
The Essentials of PayPay Japan’s Loyalty Program
PayPay is one of the most compelling examples in Asia of how a mobile payments platform can evolve into a powerful, mass market loyalty ecosystem. Launched in...
Attitudinal Loyalty: The Psychology Behind Customer Relationships
Customer loyalty presents a fascinating paradox. 75% of consumers declare brand loyalty, yet only 25% show consistent loyal purchasing behavior. The gap between...
Master Guide: Sephora Beauty Insider Explained
Just as savvy consumers save an average of $410 annually by switching auto insurance providers, smart shoppers can maximize their beauty spending through the...
Why Loyalty Programs Fail: Lessons from ASOS, Amex and Barclays
Loyalty programs have become a cornerstone of customer retention strategies across various industries. However, not all loyalty initiatives achieve the desired...
The Ultimate Guide To Banana Republic Rewards
Banana Republic Rewards stands out as one of the most comprehensive offerings in the fashion retail space. From special birthday perks to exclusive shopping...
Airline Loyalty Series: How frequent flyer programs directly boost airline profits
Frequent flyer programs have become a cornerstone of the airline industry, transforming the way airlines engage with their customers and boost profits. These...
Loyalty Fraud: World of Hyatt protects against points transfer fraud
Points or miles transfers and pooling have become prevalent features in loyalty programs, particularly in the travel and airline sectors (such as hotels and...