Loyalty programs have become a crucial element of the customer experience, and in 2023, numerous emerging trends transformed the loyalty landscape. This blog will...
All the loyalty insights from our expert team.
Amy Gavagnin
Building Trust Through Loyalty: How Loyalty Programs Can Help Businesses Navigate Personal Data Privacy Issues
Companies across the globe are facing growing challenges within the data privacy landscape, with more companies than ever facing unprecedented threats of data...
Do Loyalty Programs Really Work?
In recent years, loyalty programs have rapidly become a staple for businesses looking to redefine the relationship between brand and customer. What was once a...
The Benefits of Sustainability and Loyalty in Business
In today's business landscape, sustainability and customer loyalty have become critical components of a company's success. As a result, various businesses are...
AI trends in loyalty
Artificial intelligence. Information concept. 3D render Artificial intelligence (AI) is the hot topic of 2023 and is increasingly becoming a more popular tool for...
ShopBack’s new QR code feature is making earning cashback easier than ever
ShopBack is a leading cashback program that has revolutionised how customers shop online. With a wide range of partner retailers and cashback incentives, the...
Loyalty Frameworks: Surprise & Delight
The surprise and delight model focuses on providing members with periodic surprise gifts to elicit positive emotional responses and build attitudinal commitment....
How to create a successful loyalty program: An Oz World Case Study
Many businesses might measure the success of a loyalty program in its broad ability to topple competitors, capture the majority of market share and win over...
Loyalty Frameworks: Credits
This article is an excerpt from ‘Loyalty Programs: The Complete Guide‘. Buy it now on Amazon at at all leading book stores. A loyalty framework that has risen in...
Loyalty Psychology Series: Social Identity Theory
Psychology has demonstrated that consumers do not just feel emotional connections to preferred brands, but they adopt them as part of their identity. Tajfel (1978)...
Next Best Action Platforms to Build Customer Loyalty
The loyalty tech landscape is growing, with rapid development of technological and innovative solutions to suit any and every loyalty concept. One area that has...
The oversaturation of points programs: Are you too late to the points party?
The loyalty landscape across all industries has become oversaturated with meaningless points programs. This has largely manifested as a result of industry...