Recently, there has been an increase in subscription-based wine loyalty programs, examples including Good Pair Days, Wine Selectors and Naked Wines. These programs...
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Analysing Willy Wonka’s loyalty strategies
Case study: Qantas Frequent Flyer Willy Wonka may seem like a character straight out of a Roald Dahl’s imagination, but he’s more than just a whimsical figure –...
Exploring Cabana Bar’s loyalty program
Cabana Bar is a rooftop bar in Sydney’s CBD. This article explores their loyalty program and how they acquire and engage their members.
Riding the wave of rewards with Uber One
If you were following the Australian Open in recent weeks, there’s a high likelihood that you’ve watched Uber’s latest promotion featuring tennis icon Andre Agassi...
Sweet and tangy monthly rewards
Points based loyalty programs awards members points for every purchase and activity they have with the brand. These points can be redeemed for discounts, rewards, or credit. In the case of the Chi-Club, members accumulate points and redeem it for store credit to spend in the future.
The Anaconda Adventure Club
Anaconda is a low-cost adventure retailer that specialises in offering a diverse range of outdoor and sporting products. It offers gear for camping and hiking, 4WD, fishing, water sports, cycling and snow gear, at affordable prices.
Icebreaker: Climbing Tiers to Redeem Rewards
Icebreaker is a New Zealand based outdoor clothing brand which specialises in offering clothes made from merino wool. This wool is sourced from sheep that survive New Zealand’s harsh climates from freezing winters and scorching summers.
5 Simple Strategies to enhance your Loyalty Program this Black Friday
Black Friday is known to many shopping lovers as the manic weekend with brands discounting their products and services. It marks the start of the holiday shopping...
Elite Supps App: Strengthening a Loyalty Program
In the pursuit of a healthy and active lifestyle, many people turn to fitness supplements to enhance their exercise performance. But the quest for the perfect...