Emerging trends in change management have highlighted the significance of microchange strategies, which focus on small, orchestrated changes to drive larger,...
All the loyalty insights from our expert team.
Susan Walsh
Part 5: The key steps to seamlessly integrate a loyalty program
Implementing a successful loyalty program can be a game-changer for organisations looking to enhance customer engagement and brand loyalty. However, driving change...
Part 4: Navigating loyalty transformations: The role of leadership and communication
Transforming a company's loyalty program is a multifaceted endeavour that requires strategic planning, robust communication, and the right leadership to ensure...
Part 3: Harnessing change management psychology in loyalty programs
Change management psychology is essential when introducing loyalty programs, as it revolves around understanding and influencing human behaviours, emotions, and...
Part 2: Mastering loyalty programs with change management theories
In a world where customer loyalty can make or break a business, organisations continuously seek new ways to engage and retain their clientele. Loyalty programs,...
Part 1: Understanding loyalty in the context of change
Businesses – good businesses – are always looking to evolve. This may be due to technology, customer needs, competitive advantage etc. One key facet that has...
M&M Launches first-ever loyalty program with Times Square sleepover prize
M&M's loyalty program launches with an extraordinary prize - a once-in-a-lifetime sleepover at their 25,000 square-foot Times Square flagship store...
Birthday rewards can make members feel special (or not so special!)
One of my favourite times to compare loyalty programs is when my birthday comes around. I love when I am recognised for being loyal or when a brand attempts to...
The Ultimate Guide To Jersey Mike’s Subs – MyMike’s™ program
Whether you're a long-time Jersey Mike's fan or just discovering their fresh-sliced subs – the MyMike’s rewards program is designed to keep sub fans coming back...
Loyalty Fraud: Tesla’s referral program fraud
Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
Do Loyalty Programs Work? Just ask Myer
Loyalty programs have become a crucial component of customer retention strategies and a way to differentiate in a competitive landscape. Myer One, the loyalty...
How AI is revolutionising loyalty and membership programs
Businesses are continuously seeking innovative ways to enhance customer engagement and loyalty. Artificial Intelligence (AI) is proving to be a game-changer in...