Editor’s note, May 2026: This article was first published in January 2025. We updated it to reflect Jersey Mike’s rewards program, MyMike’s and Shore Points.
Whether you’re a long-time Jersey Mike’s fan or just discovering their fresh-sliced subs, the Jersey Mike’s rewards program is designed to keep sub fans coming back for more. Designed to promote repeat purchase, MyMike’s uses Shore Points and other rewards. This guide provides a comprehensive view on how MyMike’s works and the value it delivers to both members and the business.
What is the Jersey Mike’s rewards program?
The MyMike’s program offers members the opportunity to earn points with eligible purchases. MyMike’s calls its points Shore Points. At Loyalty & Reward Co, we’ve found that this program makes earning free subs straightforward and rewarding.
Program overview and benefits
The program operates on a simple point-earning structure. Members earn points based on eligible purchases:
- Chips, cookie, brownie or Tastykake: 1 point
- Drink, cookie mini pack, cookie three-pack or relish jar: 2 points
- Kid’s Meal, Mini sub or breakfast sandwich: 4 points
- Regular sub, bowl or wrap: 6 points
- Giant sub: 12 points
Membership eligibility
The program is open to United States residents who meet their state’s age of majority requirements3. Additionally, some promotions may have separate age or eligibility requirements.
How to sign up
Joining the MyMike’s program is straightforward. Members can create a MyMike’s account and use it for online, mobile or in-store orders. For in-store orders, members can enter their phone number or scan their app at checkout3.
Tracking points
There are several ways that members can track Shore Points:
- The MyMike’s mobile app
- The online MyMike’s account
- The web-based balance lookup tool
- The current points balance on every purchase receipt6
If a member forgets to add their Shore Points number, MyMike’s has a simple process to claim points through the Points Self-Registration page7. This option is also useful for some third-party delivery orders, including platforms like Uber Eats.
One significant advantage is that MyMike’s points never expire7. There is also a maximum redemption limit of 144 points per transaction7.
How to earn points at Jersey Mike’s
Once an account is made, earning points through the Jersey Mike’s rewards program is straightforward. Members can earn through online, mobile and in-store orders.
In-store purchases
There are several ways to earn points on in-store purchases:
- Enter your phone number at checkout
- Scan your MyMike’s app
- Use your MyMike’s account details
Online and app orders
Placing orders through digital channels simplifies the point-earning process. Members earn points when they are logged into their MyMike’s account while ordering through:
- The Jersey Mike’s website
- The MyMike’s mobile app
Special promotions
Throughout the year, we’ve noticed Jersey Mike’s offers various opportunities to boost points. To ensure members never miss these chances, we recommend that members:
- Keep contact information current: This helps members receive notifications about special promotions and bonus point opportunities.
- Check receipts regularly: Point balances appear on every receipt, helping members track progress toward rewards.
- Monitor their account: Members should log into MyMike’s regularly to view promotions and verify points.
Redeeming Jersey Mike’s rewards program points
Redeeming Shore Points at Jersey Mike’s is straightforward once you understand the system.
Available redemption options
The MyMike’s program offers several appetising choices for point redemption:
Redemption process
From reviewing feedback on this program, Loyalty & Reward Co recommends members notify the team member about their intention to use points before completing the transaction. The process follows these simple steps:
- Check the point balance through the app or website
- Select the desired menu item
- Inform the team member about point redemption
- Present the MyMike’s ID or phone number
- Complete any additional payment for modifications
Note: Points cover only base-level subs, so any modifications incur additional charges. Points also apply automatically to the lowest-priced eligible item in the order3. For instance, if members order two mini subs and redeem 48 points, the system applies the discount to the less expensive sub.
Points restrictions
As shown above, there are several important guidelines to remember when redeeming Shore Points.
Here are key restrictions to keep in mind:
- Points cover only base-level subs3: Members need to pay extra for any modifications or additions.
- Transaction limits: Members can redeem up to 144 points per transaction7.
- Point coverage: Points apply only to the corresponding food items described in the redemption options.
- Combo meals: Members need to pay the difference if a purchase exceeds the point redemption value3.
- Account verification: Members may need to show identification when redeeming points3.
One significant advantage of the MyMike’s program is that Shore Points never expire7. Plus, members can use them at any Jersey Mike’s location within the country where they were activated.
Using the MyMike’s mobile app
The MyMike’s mobile app puts the power of Jersey Mike’s rewards program right in members’ pockets.
App features and benefits
The Jersey Mike’s mobile app offers a range of features designed to enhance the sub-ordering experience1. These essential functions include:
- Order scheduling and customisation
- Points balance tracking
- Store locator with directions
- Nutritional information lookup
- Mobile comment card submission
- Catering connection options
Setting up your account
Getting started with the MyMike’s app is straightforward. Here’s our step-by-step guide to setting up an account:
- Download the app from the device’s app store
- Create a MyMike’s account
- Enter contact information
- Link existing MyMike’s reward account (if applicable)
- Add payment methods
- Set your preferred location
This single login connects members to texting updates, email club membership, Shore Points rewards and payment methods. This consolidation makes managing members’ rewards significantly easier.
Managing preferences
The app puts members in control of their Jersey Mike’s experience. Through the preferences section, they can customise various aspects of their account:
- Update personal information
- Modify communication preferences
- Save favourite orders
- Set preferred payment methods
- Choose your regular store location
- Track your rewards progress
- Receive instant notifications about special promotions11
Birthday rewards and special offers
We’ve discovered that birthday rewards are one of the most valuable perks of the MyMike’s program.
Birthday points explained
On their special day, MyMike’s rewards eligible members with 72 Shore Points. These points are equivalent to a free regular sub, wrap or sub bowl. Once awarded, members receive an email notification and a push alert, if enabled3.
Qualifying for birthday rewards
To receive a birthday reward, members need to meet these essential requirements:
- Be an active MyMike’s member
- Opt into the email program
- Provide their birthday in their account information
- Make at least one qualifying purchase within 12 months
- Remember that point redemptions do not count toward this requirement3.
Additional promotional offers
In addition to birthday rewards, Loyalty & Reward Co has found that MyMike’s members may receive exclusive benefits throughout the year:
- Bonus point promotions
- Special local promotions
- Event notifications
- Area-specific offers12
As a result of these promotions, members can maximise their rewards beyond regular point earnings. Members may receive these notifications via email, text or app, helping them find extra point opportunities12.
Merging accounts
Many members over time might have more than one account. MyMike’s makes it simple to merge accounts. Undoubtedly, having multiple accounts can be confusing. Here is the process:
- Gather both phone numbers associated with the accounts
- Note the approximate balance on each account
- Email sh*********@*********es.com
- Include both phone numbers in the email
- Specify which number the member wants to keep
- Wait for confirmation of the merger7
Presently, all MyMike’s benefits are tied to one simplified account, including texting, email club membership, Shore Points rewards and payment methods2. This consolidation makes managing members’ rewards significantly easier.
For optimal account security, members should regularly review account activity and maintain current contact information. Remember that MyMike’s account serves as the central hub for earning and redeeming points, so keeping it updated helps members avoid missing rewards or special promotions.
Contact support options
When self-help solutions aren’t enough, Jersey Mike’s offers several support channels to help its members:
- Email: sh*********@*********es.com3
- Text “HELP” to JMSUBS or 5678273
- Website contact form
- Postal mail: Jersey Mike’s Franchise Systems, Inc., Attn: Jersey Mike’s Shore Points Rewards Program, 2251 Landmark Place, Manasquan, New Jersey 087363
Tips for program success
We’ve discovered some useful strategies to maximise points earnings through careful analysis of the MyMike’s program.
Best practices for earning points
Fundamentally, understanding point values helps optimise a member’s rewards. A Giant sub earns 12 points, while two Regular subs earn the same number of points. Primarily, we recommend:
- Track the points balance after each purchase
- Register eligible missed points through the Self-Registration page
- Enable notifications for special promotions
- Keep account information current
- Save favourite orders in the app
Points optimisation strategies
Through our analysis, we’ve identified several advantages in the MyMike’s sub rewards program. Notably, the point-to-reward ratio varies by item size:
Essentially, this means larger orders may provide better point-earning efficiency. Members should also watch for official bonus points promotions.
For catering orders, remember that a maximum of 144 points can be redeemed per transaction. Generally, this limitation requires planning to maximise point use.
Common mistakes to avoid
Based on our research, these are common errors that can diminish the rewards for members:
- Forgetting to register eligible missed points5
- Missing bonus point promotional days
- Not checking the receipt after purchase
- Overlooking point-earning opportunities on eligible items
One pattern we’ve observed is that some members accumulate points without a redemption strategy18. While points don’t expire, regular redemption ensures members are getting value from the program.
What do members say?
After reviewing numerous testimonials from MyMike’s members, we’ve gathered insights reflecting real user experiences with the program.
Positive Feedback:
- Appreciation of the rewards system: “I love earning points with every sub I buy. It feels like I’m getting rewarded for something I already enjoy.”
- Another user highlights the birthday perk: “Getting a free sub on my birthday is a nice touch. It makes me feel valued as a customer.”
- A satisfied member notes the exclusive offers: “The special promotions for members are great. I’ve tried new subs I wouldn’t have considered otherwise.”
Negative Feedback:
- Others mention the need for more rewards variety: “It would be nice to have more options to redeem points, like sides or drinks, not just subs.”
- Additionally, the program’s sign-up process has been a point of contention: “The registration was a bit cumbersome. Took longer than expected to set up my account.”
Member Feedback Patterns:
- Positive Aspects:
- Earning points with purchases
- Birthday rewards
- Exclusive promotions
- Common Concerns:
- Limited redemption options
- Sign-up process complexity
The MyMike’s program offers valuable rewards and exclusive benefits for Jersey Mike’s enthusiasts. While many members appreciate the perks, some have noted areas for improvement, such as a desire for more diverse redemption options.
How does the Jersey Mike’s rewards program rate against Loyalty & Reward Co’s Essential Eight Principles?
As a global loyalty consulting company, Loyalty & Reward Co has developed the Essential Eight® Principles. These are elements which appear in all best-practice loyalty programs. We use them to guide the program design and audit process to identify areas for improvement.
Let’s see how MyMike’s rates:
Is it Simple?
Fundamentally, the MyMike’s program is simple. We’ve observed that members can join with just a phone number, in-store and online making their account4. Earning points once activated is simple and redemption is easy. Our analysis shows the program achieves nearly 100% participation due to this flexibility4.
Is it Valuable?
The value proposition is clear and compelling. We’ve found that members receive:
- Immediate rewards through point accumulation
- Birthday rewards worth a free regular sub
- Exclusive promotional offers and local deals
- No expiry on points
Remarkably, the program has demonstrated a 13% increase in orders from member cohorts compared to control groups20.
The range for redemption is an area that more value to members can be achieved. MyMike’s should consider what sides and other items could be included as efficient redemption offers.
Is it Stimulating?
Through our research, we’ve noted the program’s engaging features:
- Bonus points promotions
- Special local promotions
- Customised offers based on purchase history
- Mobile app engagement opportunities
There is room for improvement:
- MyMike’s rewards points could partner with suppliers to offer more opportunities for promotional offers
- Group or personalised rewards for behaviours that assist to achieve KPIs such as nudges to increase frequency, basket size etc
- Double points on efficient products to increase basket size
- Offer additional points for ordering direct on MyMike’s app and not through a third party
- With points not expiring, MyMike’s should stimulate more redemption to reduce liabilities.
Is it Emotional?
The emotional connection is evident in customer feedback. We’ve seen numerous testimonials praising the program’s personal touch21:
- “For us it’s a taste of home”
- “Love the gluten-free subs”
- “Great subs. Closest thing to a NJ sub we’ve found”
MyMike’s could consider adding an additional emotional element to their rewards program with member-only menu items, or member-created menu items.
Also – is MyMike’s missing a trick by not allowing members to redeem their points towards a charity providing a meal to someone in need?
Is it Complementary?
The program enhances the core Jersey Mike’s experience. The digital integration has proven successful, with 45% of orders now including loyalty rewards22. Plus, the tablet ordering system has increased tap transactions from 8% to 67%, making payments five times faster22.
MyMike’s should consider what percentage of sales they want attributed to points. This will help direct the marketing team on promotional activity and provide a target for the business.
Is it Differentiating?
The program stands out through several unique features:
- Points redemptions on MyMike’s subs
- The points do not expire
- Customisable smartphone dashboard to personalise and save favourite orders
- Notification tools with real-time monitoring capabilities and marketing messaging
93% of members have opted in for text messages with special local offers4, showing exceptional engagement rates.
Is it Cost-Effective?
Our analysis reveals the program’s efficiency from both business and customer perspectives. The program implementation is notably “low-cost and very simple”4. For customers, the value accumulates quickly through:
- Regular point earnings
- Birthday rewards
- Special promotions
- Double point opportunities
MyMike’s utilises efficient rewards already available in its locations, specifically basic subs. Jersey Mike’s should review whether any additional items could be added to the redemption list, especially when introducing new ranges to members.
Is it Evolving?
The program consistently adapts to changing consumer needs. Recent developments include:
- Enhanced digital integration
- Improved mobile app features
- Streamlined ordering process
- Advanced data analytics capabilities
However, an opportunity for further evolution could consist of including sides and other efficient rewards into the redemption options.
The program demonstrates strong performance across all eight principles. The combination of technological innovation and customer-centric rewards and features has resulted in impressive engagement metrics. Most notably, 38% of non-members convert to become program members20, indicating strong program appeal.
Conclusion
The Jersey Mike’s rewards program stands out as a well-designed loyalty system that delivers real value to Jersey Mike’s customers. Through our evaluation, we’ve identified that MyMike’s excels particularly in simplicity and value delivery. The program’s ability to maintain engagement while evolving with digital ordering positions it strongly in the competitive loyalty program landscape.
MyMike’s rewards members with points on eligible purchases, making each purchase more rewarding whether ordering in-store or through digital channels.
The program excels particularly through its straightforward point-earning structure, user-friendly mobile app, and generous birthday rewards. Additionally, the absence of point expiration dates allows members to accumulate rewards at their own pace while maintaining engagement with the brand.
Most compelling evidence shows the program’s success through impressive metrics – 93% text message opt-in rates and 38% conversion of non-members to active participants. These numbers demonstrate the program’s ability to create lasting customer relationships while delivering meaningful rewards.
Loyalty & Reward Co’s Essential Eight® Principles
Want to know more about the Essential Eight®? Read our whitepaper.
Do Loyalty Programs Work?
Looking for examples of best-practice loyalty programs from around the world that have delivered outstanding results? Check out our ‘Do Loyalty Programs Work?’ series.
References
[1] – https://subs.jerseymikes.com/app
[2] – https://hospitalitytech.com/jersey-mikes-updates-app
[3] – https://www.jerseymikes.com/rewards/terms-conditions
[4] – https://www.marketingdive.com/ex/mobilemarketer/cms/news/database-crm/14047.html
[5] – https://www.soloyal.co/en-us/jersey-mikes-subs-mymikes-infopage
[6] – https://www.jerseymikes.ca/rewards/faq
[7] – https://www.jerseymikes.com/rewards/faq
[8] – https://www.jerseymikes.ca/rewards
[9] – https://www.jerseymikes.ca/rewards/terms-conditions
[10] – https://www.jerseymikes.ca/faq
[11] – https://www.fastcasual.com/news/jersey-mikes-unveils-revamped-mobile-app-with-order-scheduling/
[12] – https://www.rewardsthatmatter.com/brands/jersey-mikes-subs/
[13] – https://www.jerseymikes.ca/rewards/get-balance
[14] – https://www.reddit.com/r/jerseymikes/comments/1365ju5/help_with_my_jersey_mikes_account/
[15] – https://www.reddit.com/r/jerseymikes/comments/qlxtl3/are_there_any_jersey_mikes_life_hacks/
[16] – https://www.tiktok.com/discover/jersey-mikes-shore-points-hacks
[17] – https://jerseymikesmenu.com/jersey-mikes-promo-codes/
[18] – https://www.reddit.com/r/jerseymikes/comments/vmzxlt/about_shore_points_hoarders/
[19] – https://www.qsrmagazine.com/news/jersey-mike-s-sub-club-gains-200k-members-first-month/
[20] – https://iterable.com/customers/jersey-mikes/
[21] – https://www.facebook.com/jerseymikes/posts/want-a-sub-on-us-create-a-mymikes-account-today-to-receive-shore-points-you-can-/10156533100546577/
[22] – https://www.kioskmarketplace.com/articles/jersey-mikes-subs-taps-guest-facing-tablet-to-boost-transaction-time-engagement/
[23] – https://www.jerseymikes.com/my-mikes
[24] – https://www.jerseymikes.com/news/ticket-rewards-promotion-2023
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