Loyalty programs are pivotal for small businesses, serving as a key strategy to cultivate long-term customer relationships and encourage repeat purchases. By...
All the loyalty insights from our expert team.
Articles
5 Simple Strategies to enhance your Loyalty Program this Black Friday
Black Friday is known to many shopping lovers as the manic weekend with brands discounting their products and services. It marks the start of the holiday shopping...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty
Omotenashi is a Japanese term that refers to a specific approach to hospitality and customer service. It is often translated as "selfless hospitality" or...
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
Is a subscription program a loyalty program?
As a loyalty consultant, a question that we are continuously being asked by our clients is if a subscription program can be classified as a loyalty program. Whilst...
Loyalty in Japan is everywhere!
I'm in Japan now and I feel I'm in "loyalty Disneyland". Every store has a loyalty program. And when I say every store, I mean EVERY store! Every shopping centre,...
Playing for Points: The Connection Between Pachinko and Loyalty Programs
Gambling in Japan is illegal, but pachinko is an exception. Pachinko is regarded as entertainment, and it is positioned as an amusement activity bringing joy to...
Building Trust Through Loyalty: How Loyalty Programs Can Help Businesses Navigate Personal Data Privacy Issues
Companies across the globe are facing growing challenges within the data privacy landscape, with more companies than ever facing unprecedented threats of data...
Loyalty Program or CRM Strategy: Which Does Your Business Need?
Ultimately, while a good CRM strategy is certainly important, a loyalty program can take customer engagement and loyalty to the next level.
Why Do Loyalty Programs Fail?
Loyalty programs are essential for fostering customer loyalty and driving business growth, but they are not without their challenges. Despite their...
The psychology behind loyalty programs – Part 2
Following on from my previous blog on “The psychology behind loyalty programs – Part 1", this blog reviews an additional five consumer psychology principals and...