Editor’s note, May 2026: This article was first published in July 2022. We updated it to reflect changes in affiliate marketing, cashback platforms and...
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Articles
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de...
Serie de Psicología de la Lealtad: Teoría del Compromiso Conductual y Actitudinal
Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó...
Loyalty Psychology: Expectancy Theory of Motivation
As loyalty consultants, we use loyalty psychology to strengthen loyalty program strategy and influence customer behaviour. Expectancy theory of motivation (Vroom,...
Loyalty in Japan is everywhere!
Editor’s note, May 2026: This article was first published in October 2023. We reviewed it in May 2026 to check current links, program references and examples of...
Subscription Didn’t Create Loyal Customers. It Created Convenient Ones
DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
Do Loyalty Programs Work? Just Αsk Tesco
Do loyalty programs work? Just ask Tesco
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...
10 Ways To Vamp Up Your Loyalty Program This Holiday Season
The holiday season is a time of heightened consumer activity, with people eagerly seeking the perfect gifts for their loved ones. For businesses, this presents a...
Your Loyalty Program Is Your Most Valuable Data Asset
The conversation about loyalty programs has shifted. For years, the debate centred on reward economics: are points too expensive? Is the tier structure right? Are...
M&S Transforms Sparks: Pounds Not Points, Personalisation Everywhere
Marks & Spencer has relaunched its Sparks loyalty program with a fundamental shift in strategy: real money rewards deposited into a digital wallet, AI-powered...