Editor’s note, May 2026: This article was first published in October 2022. It has been updated to reflect current merchant funded loyalty program models, including...
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Articles
Serie de Psicología de Lealtad: Heurística de Representatividad
1000 es evidentemente más que 10. Pero los dos números pueden representar exactamente lo mismo. Por ejemplo, en un programa de fidelización, 1000 puntos pueden...
Do Loyalty Programs Work? Just Αsk Costa Coffee
Editor’s note, May 2026: This article was first published in October 2024. We updated it to reflect current Costa Club benefits and answer the question, “Do...
A new breed of affiliate marketing platforms, loyalty and cashback rewards
Editor’s note, May 2026: This article was first published in July 2022. We updated it to reflect changes in affiliate marketing, cashback platforms and...
Serie de Psicología de Lealtad: El Efecto de Progreso Anticipado y de Aproximación a la Meta
Cuando sientes que estás avanzando, es más fácil que continúes lo que estás haciendo. Por eso encontramos barras de progreso en muchos ámbitos. Las barras de...
Serie de Psicología de la Lealtad: Teoría del Compromiso Conductual y Actitudinal
Puedes tener millones de clientes que visitan y compran todas las semanas contigo y al mismo tiempo ninguno de ellos prefiere tu marca. Cuando Netflix llegó...
Loyalty Psychology: Expectancy Theory of Motivation
As loyalty consultants, we use loyalty psychology to strengthen loyalty program strategy and influence customer behaviour. Expectancy theory of motivation (Vroom,...
Loyalty in Japan is everywhere!
Editor’s note, May 2026: This article was first published in October 2023. We reviewed it in May 2026 to check current links, program references and examples of...
Subscription Didn’t Create Loyal Customers. It Created Convenient Ones
DTC brands are moving into retail, and the shift is exposing something the subscription model quietly obscured. Subscription was never really a loyalty mechanic....
Do Loyalty Programs Work? Just Αsk Tesco
Do loyalty programs work? Just ask Tesco
Inject randomness into your loyalty program to boost engagement
Most loyalty programs are built on predictability. Earn ten stamps, get a free coffee. Reach 500 points, unlock a $10 voucher. Fly 50,000 miles, retain Gold status...
Data By Design
Data is one of the primary raw materials of modern business. It underpins the ability to serve a customer, fulfil a transaction, personalize a communication, and...