¿Los programas de lealtad funcionan? La industria de alquiler de autos está muy homogeneizada, y para muchos consumidores la única diferencia entre las marcas son...
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Articles
Loyalty Fraud: Tesla’s referral program fraud
Referral programs incentivise loyalty program members to invite family and friends to join. This can be an effective method for brands to acquire new customers,...
Do Loyalty Programs Work? Just ask Tesco
Do loyalty programs work? Just ask Tesco
Loyalty Program Trends: What’s Hot and What’s Not
The landscape of customer loyalty programs has evolved rapidly over the years. As such, for loyalty managers and employees responsible for looking after their...
La verdadera historia de los programas de lealtad
La historia de los programas de lealtad Los programas de lealtad han existido durante cientos de años; sin embargo, cada día evolucionan, adoptando formas más...
Do Loyalty Programs Work? Just ask Domino’s Pizza
In the quick service restaurant (QSR) industry, having a loyalty program strategy is often seen as a hygiene factor. Something that needs to be in place just to be...
Loyalty Fraud: IHG Rewards & Hilton Honors suffer data breaches
Loyalty programs have been proven to boost customer acquisition, spend and retention across most industries. However, with an estimated US$320 billion of value...
Do Loyalty Programs Work? Just ask Bilt Rewards
Cost of living pressures doesn’t mean a loyalty program cannot be valuable to members. Bilt Rewards offers a unique loyalty program that rewards members with...
Do Loyalty Programs Work? Just ask McDonalds
MyMcDonald's Rewards, launched by the global fast-food giant, stands out as a prime example of an effective loyalty program that is reshaping customer engagement....
Do Loyalty Programs Work? Just ask Zalando
Zalando, a leading European online fashion retailer, has demonstrated the effectiveness of subscription-based loyalty programs through Zalando Plus. This program...
Do Loyalty Programs Work? Just ask ASDA
In today's fiercely competitive supermarket industry, loyalty programs have become a critical success factor. ASDA’s loyalty program, ASDA Rewards, has injected...
Do Loyalty Programs Work? Just ask Revolution Beauty
In the retail cosmetics industry, an effective loyalty program strategy is critical to drive customer acquisition, spend and retention. Revolution Beauty...