Drawn from the report Loyalty & Reward Co produced for the Australian Competition and Consumer Commission, June 2019. Almost 80 per cent of Australians belong...
All the loyalty insights from our expert team.
Do Loyalty Programs Work? Just Ask Hilton Honors
Hilton Honors is one of the fastest-growing and most commercially impactful loyalty programs in the global hotel industry. Spanning 26 brands, more than 9,100...
Customer Lifetime Value: the calculation, the drivers, and where most businesses get it wrong
A business that spends €110 to acquire a customer worth €100 destroys value on every customer acquisition, but few marketing and loyalty teams calculate Customer...
GEAR’d Rewards – Outback Equipments’ ploy at a successful online future
Outback Equipment was founded in 2014 by Jourdan Wong and Jaime Chee in the corner of a garage and has evolved to a full-scale warehouse operation in...
How Do You Prove a Loyalty Program Directly Drove the Behaviour?
Loyalty program members spend more than non-members. That gap is the most quoted figure in loyalty measurement, and it is the least reliable. This is because the...
Where Brands Can Start With Data Enrichment Through Their Loyalty Program
As a loyalty consultant, data enrichment is always one of the key priorities of a business looking to design or enhance an existing loyalty program. A loyalty...
Loyalty Program Data Privacy: What Happens When a Member Asks What You Hold?
In August 2026, Reece Rogers, a senior writer at WIRED, asked McDonald's for a copy of the personal data held against his loyalty account. He received 515 pages.1...
How to Present Loyalty ROI to your Finance Team
Many loyalty programs deliver genuine commercial value. The teams running them know it, the members feel it, and the data very often confirms it. Yet at budget...
The Ultimate Guide To SHARE Rewards
SHARE is the loyalty program of Majid Al Futtaim, the Dubai-based shopping mall, retail, and leisure group. Darren Taylor, Senior Vice President of SHARE Rewards...
What Are Five Ways a Loyalty Program Generates Commercial Value?
Loyalty programs are often evaluated too narrowly. Their costs are visible, immediate and easy to measure, while much of the value they create is spread across...
Loyalty & Reward Co Global Expansion Continues with a New Dubai Office Led by Krishna Mohan
A milestone 13 years in the making Over 13 years, Loyalty & Reward Co have built their reputation as the world's leading loyalty consultancy,...
The Ultimate Guide to adidas adiClub
Since rebranding from the Creators Club in early 2022, adidas' adiClub has grown into one of the most recognised and awarded loyalty programs in global sportswear....