Loyalty programs are designed to create a mutually beneficial relationship where brands get repeat business and in return, customers get rewarded. Yet despite...
All the loyalty insights from our expert team.
Rewarding the Regulars: A Review of The Coffee Club Rewards Program – The Club
The Coffee Club Rewards Program - The Club The Coffee Club was founded in Brisbane in 1989 and has since grown into one of Australia’s largest café chains. There...
Loyalty programs in the age of AI agentic commerce
For most of eCommerce history, the shopper was a person with a browser. Moving forward, the shopper will increasingly be an AI agent that can research options,...
Luxury loyalty is booming. You just might not see it.
A few weeks ago, some of the Loyalty & Reward Co team took a little field trip into the luxury floors of David Jones. We weren’t browsing for ourselves. We...
What Customers Lose When Finance Wins
Companies launch loyalty programs to acquire new customers, drive incremental sales, repeat purchases, frequency, share of wallet, etc... pick your KPI. And yet,...
Re-Designing a Stagnant Loyalty Program: 9 Signs You Need a Strategic Makeover (And How to Fix It)
Customers join plenty of loyalty programs, but actively use only a select few. Participation alone does not prove loyalty, and it certainly doesn’t guarantee...
Loyalty and Revenue Management Explained
A simple guide to understanding how yield optimisation and customer loyalty can work together to create sustainable growth. Every business that sells a limited...
The True History Of Loyalty Programs
Loyalty programs have been around for hundreds of years, with approaches becoming more sophisticated over time. This article chronologically details the evolution...
MANSCAPED Launches Members Only Rewards, an Elevated Loyalty Experience
Loyalty & Reward Co are thrilled to see client MANSCAPED® take loyalty to the next level with the launch of Members Only Rewards, an evolution of MANSCAPED’s...
AAdvantage The First Modern Loyalty Program
After World War I, America was moving quickly into modernity with factories expanding, cities growing, and new technologies becoming part of daily life. Aviation...
The Data Bargain
For decades, loyalty has been built on an unspoken bargain. Consumers provide data, and in exchange, they expect value. This data bargain, known as value exchange,...
Loyalty & Reward Co Launches Global Loyalty Technology Solutions Directory 2025
Loyalty & Reward Co are proud to announce the launch of the Loyalty Technology Solutions Directory - a dedicated resource to help businesses make sense of...