A practical guide to structuring, writing, and future-proofing the FAQ page your members actually use. A loyalty program lives or dies by how well members...
All the loyalty insights from our expert team.
Designing Status Tiers Across Asia: One Mechanic, Four Different Expressions
Why the same loyalty mechanic carries different meanings across markets Status is one of the most powerful mechanics in loyalty program design. The promise of...
The Ultimate Guide To GrabCoins
Since Grab began rewarding riders for their everyday journeys, its loyalty program has become the beating heart of the largest consumer app in Southeast Asia. In...
The Ultimate Guide To Starbucks Rewards
When Starbucks global chief brand officer Tressie Lieberman addressed investors in January 2026, she offered a striking data point about the company's best...
How to Make Your Loyalty Program Visible in AI Search
Google announced the biggest change to its search product in more than 25 years at Google I/O in May 2026. The familiar list of ranked links is giving way to AI...
The Ultimate Guide to the Marriott Bonvoy Loyalty Program
With 271 million members at the end of 2025 and member stays accounting for 75% of room nights across the US and Canada, Marriott Bonvoy is the largest...
How Sustainability is Reshaping Loyalty
Loyalty programs have always reflected what brands think their customers value. For decades, that meant discounts, free products, and status perks. But something...
Serie de Psicología de Lealtad: Teoría de la Identidad Social
Cientos de miles de pasajeros se mueven cada día entre Santiago, Lima, Bogotá y São Paulo. Parejas, familias, ejecutivos y viajeros solitarios... todos pasan por...
What BTS Can Teach Brands About Human-Centric Loyalty
Transactional loyalty and emotional loyalty are not the same thing. A customer might stay because the rewards are convenient. Because the friction of leaving feels...
Your hotel doesn’t want to clean your room
Being privileged to travel constantly around the world, I stay in a lot of hotels. One thing is very clear; hotels do not want to clean your room during your stay....
Same, same, but different? Why member benefit programs are losing their power
Across the globe, there is no shortage of member benefit programs. Consumers now receive access to discounts, perks and offers through many of the brands they are...
Afterpay Plus is a $120/year answer to a question nobody asked
I'm a loyalty nerd. I received this email from Afterpay with the subject line 'You're eligible for an upgrade', and it had me clicking before I'd finished reading...