A well-designed loyalty program fosters brand loyalty, drives repeat business, and provides valuable data on customer preferences and behaviors. However, a crucial...
All the loyalty insights from our expert team.
The Evolution of Loyalty Programs: From Points to Personalisation
Loyalty programs have long been a staple of customer engagement strategies, providing a way for businesses to reward customers for their repeated purchases and...
Shopify Loyalty Programs: The Definitive Guide For eCommerce
Building a loyal customer base can be a game-changer for any eCommerce business. As loyalty consultants, we know first-hand that loyalty programs are a powerful...
Challenging loyalty trends: apps, data, personalisation and more
I am regularly exposed to trends, themes, generalisations and buzzwords regarding the current and future state of loyalty in my day-to-day with clients, at loyalty...
Challenges in loyalty program databases
Spot the three differences Certainly the following Excels aren’t real. However, let's look at the fictitious entities of 'Reality Check Ltd.' and 'Prime...
Analysing Willy Wonka’s loyalty strategies
Case study: Qantas Frequent Flyer Willy Wonka may seem like a character straight out of a Roald Dahl’s imagination, but he’s more than just a whimsical figure –...
Decoding Member Benefit Programs
I’m not sure if it was a coincidence or whether it is rewards season. But I received emails from my electricity, telco and insurance providers over the past 2...
Exploring Cabana Bar’s loyalty program
Cabana Bar is a rooftop bar in Sydney's CBD. This article explores their loyalty program and how they acquire and engage their members.
Comportamientos aprendidos del consumidor: psicología en los programas de lealtad
Este artículo trata sobre los estudios en comportamiento y aprendizaje, los cuales constituyen los cimientos de la psicología en lealtad del consumidor. La ley del...
Instant vs. Delayed Gratification: Which Approach Works Best for Loyalty Programs?
“No one wants to be patient. No one wants to wait for anything. They want it right now - that instant gratification.” - P. J. Tucker Instant gratification has...
Can loyalty help reach the net zero target by 2050?
As per the United Nations, currently, the Earth is already about 1.1°C warmer than it was in the late 1800s, and emissions continue to rise. To help prevent global...
Riding the wave of rewards with Uber One
If you were following the Australian Open in recent weeks, there’s a high likelihood that you’ve watched Uber’s latest promotion featuring tennis icon Andre Agassi...