Building customer loyalty is a vital component of business strategy for most companies, especially major brands. One of the effective ways to foster customer...
All the loyalty insights from our expert team.
Articles
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Lucky Loyalty Effect
The Lucky Loyalty Effect is a cognitive bias that tells us that loyal customers believe that are more likely to win random promotions run by a program because they...
Is there anything loyalty programs can’t do?
The ultimate question As the leaders in loyalty consulting, we often throw this question out rhetorically. We ask it when we come across an interesting loyalty...
Want deeper member engagement? Implement surprise and delight initiatives into your loyalty program.
Customer delight is a powerful technique for driving deeper member engagement. Psychological studies suggest that when a customer’s expectations are met, they will be satisfied and when a customer’s expectations are exceeded, they will be slightly more satisfied, but when a customer is unexpectedly delighted (commonly referred to as ‘surprise and delight’ in the loyalty industry) their satisfaction levels will be substantial.
Are loyalty programs Halal?
In recent years, loyalty programs have become increasingly popular among businesses as a means to reward and retain customers. However, for those practising Islam,...
The Benefits of Sustainability and Loyalty in Business
In today's business landscape, sustainability and customer loyalty have become critical components of a company's success. As a result, various businesses are...
Discover the most popular global shopping mall loyalty programs
In today's competitive retail landscape, shopping malls are turning towards loyalty programs to attract and retain customers. These programs come in various shapes...
Are Badges the New Tiers? A Look at the Future of Loyalty Programs
Loyalty & Reward Co have been in deep debate around whether badges can be a more motivating and less risky than tiers as a loyalty program structure. I'm team...
CoinBridge by Nayax: Revolutionising the loyalty industry by blending seamless payments with loyalty rewards
The Convergence of Payments and Loyalty As the loyalty landscape evolves, a new industry vertical is being created; the convergence of payments and loyalty...
14 Tipos de Recompensas en Programas de Fidelización
Este artículo es una adaptación del libro en inglés "Loyalty Programs: The Complete Guide". Las recompensas juegan un papel crítico en el compromiso de los...
What is bravery? Devaluing your loyalty program by 80% in a market downturn.
The bad news, however, is that members will go from earning the equivalent of a 10% reward on their stays, to earning the equivalent of 2% back on their stays, which represents a massive 80% devaluation.