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All the loyalty insights from our expert team.
Loyalty Program Reviews
The Ultimate Guide To DICK’S Sporting Goods ScoreCard
Editor’s note, May 2026: This guide has been updated to reflect current ScoreCard benefits, the relaunched DICK’S Credit Card program[40] and the latest reward...
Sleep Number’s InnerCircle Rewards: Gamifying the long purchase cycle
Editor’s note, May 2026: This Sleep Number Rewards review now reflects the current program name, Smart Sleeper positioning and app-led member experience. Sleep...
The beauty behind MECCA Beauty Loop
Editor’s note, May 2026: This MECCA Beauty Loop review now reflects current levels, benefits and member rewards. As a loyalty consultant, I often get asked,...
JB Hi-Fi Perks: Promising start for a long-awaited loyalty program
Editor’s note, May 2026: This JB Hi-Fi Perks review now reflects current member benefits, coupons and offer structure. JB Hi-Fi was established in 1974 by Mr. John...
UNIQLO App: Where did it all go wrong?
Editor’s note, May 2026: This UNIQLO app review now reflects current app benefits and membership offers. The core analysis remains focused on what went wrong, what...
Maverik Adventure Club: Spicing up your next re-fuel
Editor’s note, May 2026: This article was first published in September 2021. We updated it to reflect the current Maverik Adventure Club, including Trail Points,...
Fishing For Benefits: My Club BCF Loyalty program – Rewarding enough to reel you in?
Editor’s note, May 2026: This article was first published in April 2023. We updated it to reflect the current BCF loyalty program benefits and Club BCF...
The Ultimate Guide To Jersey Mike’s Subs – MyMike’s™ program
Editor’s note, May 2026: This article was first published in January 2025. We updated it to reflect Jersey Mike’s rewards program, MyMike’s and Shore Points....
Red Rooster: The rewards are calling
Editor’s note, May 2026: This article was first published in February 2023. We updated it to reflect Red Royalty’s current rewards, tiers and app experience. Red...
Subway My Way Loyalty Program
Editor’s note, May 2026: This article was first published in December 2022. We updated it to reflect changes to Subway My Way, Sub Club and Subway Australia’s...
Personalisation of SHEIN: A Case Study
Editor’s note, May 2026: This article was first published in July 2022. We updated it in May 2026 to reflect SHEIN’s current points program, product range and...