Loyalty & Reward Co’s CEO Philip Shelper was recently interviewed by Anastasia Levashova, Co-Founder of the Global Loyalty Organisation (GLO).

The discussion focuses on the advances that have been made with technology and AI in loyalty, and how the 2nd edition of Loyalty Programs: The Complete Guide has been updated to reflect this. Shelper also answers GLO’s three key questions:

• If you had a million points, where would you spend them?
• If you could invent one feature for a loyalty program, what would it be?
• If you could give one piece of advice to the young Phillip just starting in the loyalty marketing and customer experience industry, what would it be? 

Watch the interview below.