Celebrating another monumental milestone Loyalty & Reward Co is proud to announce the latest milestone in our expansion journey - the opening of our new office...
All the loyalty insights from our expert team.
17 Best Loyalty Software Platforms: Comparison Guide 2025
Written by Scott Harrison and Eli Maynard In the modern business landscape, loyalty programs have emerged as indispensable tools for driving both customer...
Rewarding sustainability and social responsibility through loyalty programs
Brands should seek to understand the complexity, nuance and challenges of implementing a reward system around sustainability or social responsibility.
Do small businesses need a loyalty program?
Loyalty programs are pivotal for small businesses, serving as a key strategy to cultivate long-term customer relationships and encourage repeat purchases. By...
5 Simple Strategies to enhance your Loyalty Program this Black Friday
Black Friday is known to many shopping lovers as the manic weekend with brands discounting their products and services. It marks the start of the holiday shopping...
Elite Supps App: Strengthening a Loyalty Program
In the pursuit of a healthy and active lifestyle, many people turn to fitness supplements to enhance their exercise performance. But the quest for the perfect...
Loyalty & Reward Co opens New York Office
Celebrating a monumental milestone Over a decade of designing award-winning loyalty programs for the world’s most esteemed brands has led Loyalty & Reward Co...
How to give your loyalty program a unique edge
Why does your loyalty program need a unique edge? The need for a unique edge in your loyalty program strategy has never been greater. In the US, consumers are...
How does ethics come into loyalty programs
Ethics play a significant role in loyalty program design, shaping how organisations interact with their members and how these programs operate. This article...
Omotenashi: Anticipate, Personalise and Be Grateful for True Loyalty
Omotenashi is a Japanese term that refers to a specific approach to hospitality and customer service. It is often translated as "selfless hospitality" or...
What heights will the Rex Flyer loyalty program reach?
Founded in 2002, Rex Airlines has grown to become one of the largest regional airlines in Australia. The airline is known for its focus on safety, reliability, and...
Is a subscription program a loyalty program?
As a loyalty consultant, a question that we are continuously being asked by our clients is if a subscription program can be classified as a loyalty program. Whilst...