Loyalty & Reward Co client Australian Venue Co a finalist for AMI Awards
26 August 2023
Philip Shelper
Australian Marketing Institute loyalty awards

Loyalty & Reward Co are thrilled to announced that loyalty payments app The Pass by Australian Venue Co has been nominated as a finalist in two categories at the 2023 AMI (Australian Marketing Institute Awards).

The Pass is a finalist in:

  • Loyalty & Retention
  • Excellence in Customer Experience

The finalist nominations come off the back of The Pass winning three trophies at the prestigious 2023 Loyalty & Engagement Awards.

The Pass redefines loyalty apps. Across Australian Venue Co’s network of over 200 pubs and bars, members can use The Pass App to discover and navigate to new venues, order at the table or bar, earn points, redeem points for cash vouchers, access special bonus points offers and discounts, and purchase gift cards.

The Pass reduces staff workload, increases member convenience, boosts incremental spend, and captures valuable profile data.

Features & benefits include:

  • $10 welcome credit
  • Earn 10 points for every $1 spent
  • Order and pay directly via phone
  • Buy and store gift cards
  • Birthday gift, rewards & exclusive offers
  • Navigate to additional venues
  • Rebate paid to local community clubs

Loyalty & Reward Co’s loyalty consultants were engaged to design the App, including the loyalty program features, to deliver an outstanding experience and drive member acquisition, spend, retention and advocacy. The Pass was built as a native iOS and Android App by EonX using Loyalty & Reward Co’s original design.

The platform integrates with Mr Yum to support ordering at table, and Tyro and H&L to process payments.

Rich profile data is collected about members include demographics, their ordering history and the venues they frequent. This is used to power a sophisticated lifecycle management process which delivers personalised communications and offers.

Future iterations will deliver supplier-funded bonus points offers, status tiers and personalised experiences.

The loyalty experts at Loyalty & Reward Co congratulate Australian Venue Co on their nomination. 

<a href="https://loyaltyrewardco.com/author/philip/" target="_self">Philip Shelper</a>

Philip Shelper

Phil is the CEO & Founder of Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. Phil had previously worked in loyalty roles at Qantas Frequent Flyer and Vodafone. Phil is a member of several hundred loyalty programs, and a researcher of loyalty psychology and loyalty history, all of which he uses to understand the essential dynamics of what makes a successful loyalty program. Phil is the author of ‘Loyalty Programs: The Complete Guide’, the most comprehensive book on loyalty programs on the planet.

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