Optus entered into a partnership with Qantas Frequent Flyer with the ambition to increase acquisitions, cross-sell and retention by awarding Qantas Points.
Challenge
After several years, analysis identified that the partnership with Qantas was not delivering to forecast. Optus decided to terminate the Qantas partnership and develop a completely new program.
Solution
Optus engaged Loyalty & Reward Co to support the detailed design and implementation of the new program, Optus Perks.
Loyalty & Reward Co provided subject matter expertise across all areas of the project. When the program was successfully launched, Loyalty & Reward Co led the loyalty operations team for six months, then transitioned the program management to a new Loyalty Program Manager.
Impact
Optus Perks successfully reduced post-paid and prepay churn by providing members with exclusive benefits across movie tickets, experiences, events, music and experiences.
