ShopBack’s new QR code feature is making earning cashback easier than ever
28 February 2023
Amy Gavagnin

ShopBack is a leading cashback program that has revolutionised how customers shop online. With a wide range of partner retailers and cashback incentives, the program has gained immense popularity among shoppers worldwide.

ShopBack has partnered with over 2,000 online retailers, such as eBay, Woolworths, and, to provide its users with cashback, vouchers, and discounts when they shop through the platform. Users can earn up to 30% cashback on their purchases, depending on the promotion and the retailer.

Recently, ShopBack has taken this concept to the next level by introducing its QR code functionality to the Australian market, providing a new way for users to earn rewards offline.

The QR code feature, ‘ShopBack Pay’, allows users to link their credit or debit card to their account and use it to make purchases at participating offline retailers. By scanning the retailer’s ShopBack QR code at the checkout counter and paying with the linked card, users can earn cashback that is credited to their ShopBack account.

This feature is particularly beneficial for customers who prefer to shop in-store rather than online, as they can now enjoy the same cashback benefits that were previously only available to online shoppers. The introduction of QR code scanning has made the ShopBack program more versatile and appealing to a broader audience.

Customers can now easily access the cashback program and earn rewards without having to go through the ShopBack website or app. This feature has made the program more accessible, convenient, and user-friendly, by bridging the gap between online and offline shopping, encouraging customers to stay loyal to the program.

For businesses, this new feature also provides a powerful tool to drive in-store traffic and increase customer engagement. By partnering with ShopBack, retailers can offer exclusive promotions to incentivise customers to use the platform and earn cashback, providing an added incentive to shop at their stores.

Furthermore, the QR code feature has enabled retailers to track customer behaviour more effectively and tailor their marketing campaigns to the customer’s preferences through personalisation (e.g., bonus in-store cashback events with your favourite brands). This personalised approach to marketing also has the potential to increase customer engagement, higher retention rates, and increased sales.

For example, retailers can now collect valuable data on in-store customer behaviour, which can be used to improve their marketing strategies and customer experience. By analysing customer data, retailers can identify trends, preferences, and pain points, allowing them to create personalised experiences that cater to the customer’s needs.

As more retailers adopt this technology, we can expect to see a more efficient shopping experience for customers which will further increase loyalty to brands. It is no surprise that ShopBack has quickly become a popular rewards platform in Australia, and it will undoubtedly continue to grow in popularity as more retailers embrace its innovative approach to customer loyalty.

<a href="" target="_self">Amy Gavagnin</a>

Amy Gavagnin

Amy is a Senior Strategy Consultant at Loyalty & Reward Co, the leading loyalty consulting firm. Loyalty & Reward Co design, implement and operate the world’s best loyalty programs for the world’s best brands. She has worked in various areas of marketing, previously supporting departments at Westfield Scentre Group and Harvey Norman Commercial Division. Amy applies her skills across all aspects of the business, including promotional campaign management as well as loyalty program design, strategy development, and market research.​

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