Editor’s note, April 2026: This article was first published in January 2023 and reviews the Petco Vital Care loyalty program at the time of launch. Since then,...
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Security & Fraud
Exploring Loyalty Program Best Practices through the “Pepsi Stuff” Controversy
I recently binge-watched the Netflix series "Pepsi, Where is My Jet?". A show that takes us back to the ’90s when Pepsi launched an ad campaign to promote a points...
Loyalty Program Fraud: The $1 Billion Issue
Loyalty programs offer a lot of benefits to members, whether in the form of points, discounts, or special benefits. While they have become a way for businesses to...
Loyalty Fraud Prevention Association launches as loyalty fraud continues to grow
It’s not something that’s widely talked about, but loyalty fraud is extremely prevalent. When you consider points are a currency with a defined value, and account...